# Blis Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blis-global

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.blis.com
- Total disclosed funding: $27M
- Latest round: Series B (Apr 12, 2016)
- Investors on record: 5

## About

Blis Global Limited is a UK-based company specializing in privacy-centric audience engagement solutions, offering a data-driven platform that empowers brands and agencies to effectively plan, buy, and measure advertising campaigns without traditional cookies.Founded in 2004 in London, UK, Blis Global Limited focuses on enhancing audience engagement through innovative technology. The company has undergone a strategic pivot towards privacy-centric solutions and was recently acquired by T-Mobile USA in a TRADE SALE for USD 175.000 mn on March 3, 2025. The founders include Aviad Gozlan, Bradley Bennett, and Danielle Hammerich, with Aviad Gozlan serving as the CEO. Blis has closed six deals to date, raising a total of USD 175.000 mn.Blis offers a comprehensive suite of products designed to enhance audience engagement, focusing on privacy-centric solutions for brands and agencies. Their core offerings include a data-driven platform that enables businesses to plan, buy, and measure advertising campaigns effectively without relying on traditional cookies or user IDs. This platform integrates accurate data and innovative technology to build audiences based on geographic criteria, allowing brands to execute targeted campaigns that yield measurable real-world outcomes. The primary users of Blis's services are marketing teams within retail, automotive, and consumer goods industries, who leverage the platform to optimize media performance and achieve scalable audience reach. The company serves clients globally, with notable traction in markets such as North America, Europe, and Asia-Pacific.Blis generates revenue primarily through B2B transactions that involve subscription-based access to its advertising technology platform. For the year 2023, the company reported revenue of USD 84.75 mn and an EBITDA of USD 10.30 mn. Clients typically engage in annual or multi-year agreements, enabling them to utilize Blis's proprietary tools for audience planning, buying, and measurement. The pricing structure often varies based on the scale of data usage and the specific features required by the client, allowing for tailored solutions that fit different budgetary needs.The recent acquisition by T-Mobile USA enables the company to expand its platform capabilities and advertising solutions. Blis is expected to leverage this new partnership to enhance its product offerings and explore new markets. The company is in the process of designing upcoming products that focus on improving privacy-centric advertising solutions. This strategic direction aims to tap into additional geographic regions, particularly in North America and Europe, with specific expansion plans set for the next two years.

## Funding rounds

- Series B, Apr 12, 2016, $25M — Beringea, Unilever Ventures, Endeit Capital
- Series A, Dec 3, 2011, $1.5M — Beringea, Meridian Growth Capital, Ballpark Ventures
- Seed, Jan 1, 2007, $0.9M — Beringea

## Investors

- Beringea (https://capitalatlas.ai/funds/beringea) — Seed, Series A, Series B
- Meridian Growth Capital (https://capitalatlas.ai/funds/meridian-growth-capital) — Series A
- Ballpark Ventures (https://capitalatlas.ai/funds/ballpark-ventures) — Series A
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series B
- Endeit Capital (https://capitalatlas.ai/funds/endeit-capital) — Series B