# Blippar.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blippar-com

- Industry: Software
- Headquarters: London, UK
- Website: www.blippar.com
- Total disclosed funding: $137M
- Latest round: Series E (Sep 17, 2018)
- Investors on record: 4

## About

Blippar.com Ltd, based in the UK, specializes in augmented reality technology solutions that enhance user engagement across various platforms, offering innovative tools for brands seeking to revolutionize their marketing strategies.Blippar.com Ltd is an augmented reality technology company founded in 2011 in London, UK. The company was co-founded by Steve Spencer and has pivoted its business strategy to focus on developing user-friendly AR solutions. In March 2021, Blippar raised USD 5 million in a funding round led by 4J Group, Chroma Ventures, Globalive Capital, and West Coast Capital. This round brought the total amount raised by the company to USD 5 million. The company operates globally with headquarters in London and additional implementations in the United States, Canada, Japan, and various European countries. Faisal Galaria serves as the current CEO.Blippar specializes in augmented reality (AR) technology solutions, offering a range of products designed to enhance user engagement and interactivity across various platforms. Their core offerings include the Blippbuilder Studio, a no-code platform that allows users to create personalized AR experiences for web applications, and the WebAR SDK, which empowers developers to integrate advanced AR capabilities into existing websites. These products serve a diverse clientele, including brands in sectors such as entertainment, consumer packaged goods (CPG), and retail. Notable applications include interactive campaigns for brands like General Mills, Dr. Pepper, and Timberland, where users can engage with AR content seamlessly through their mobile devices or desktop browsers. Blippar’s services are marketed globally, with implementations in the United States, Canada, Japan, and various European countries, catering to both individual consumers and businesses seeking innovative marketing strategies.Blippar generates revenue through partnerships and direct business-to-business (B2B) transactions with companies that utilize its AR solutions for marketing and consumer engagement. The revenue model typically involves contractual agreements where businesses pay for access to the Blippbuilder Studio or the WebAR SDK, allowing them to create bespoke AR experiences tailored to their target audiences. Additionally, the company collaborates with brands for specific AR campaigns, which can include features like multiplayer experiences and interactive gaming elements aimed at enhancing brand visibility. While specific pricing details for individual products and services are not disclosed, the revenue structure includes fees for platform access, campaign execution, and ongoing support, reflecting a comprehensive approach to AR integration for its clients.In March 2021, Blippar.com Ltd raised USD 5 million in venture funding to further develop its technology and accelerate its growth in key markets including the US, Europe, and Asia. The company plans to utilize this funding to enhance its product offerings and expand its presence in these targeted regions, focusing on rolling out new products designed to deepen user engagement and broaden the applicability of its AR solutions.

## Funding rounds

- Series E, Sep 17, 2018, $37M — Qualcomm Ventures, Candy Ventures
- Series D, Feb 19, 2016, $54M — Khazanah Nasional Berhad, Qualcomm Ventures, Lansdowne Partners
- Series A, Mar 6, 2015, $45M — Qualcomm Ventures
- Seed, Sep 19, 2013, $1M — Qualcomm Ventures
- Seed, Jan 3, 2012 — Qualcomm Ventures

## Investors

- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Seed, Series A, Series D, Series E
- Khazanah Nasional Berhad — Series D
- Lansdowne Partners (https://capitalatlas.ai/funds/lansdowne-partners) — Series D
- Candy Ventures (https://capitalatlas.ai/funds/candy-ventures) — Series E