# Blink Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blink-technologies

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.blinkeye.com/
- Total disclosed funding: $19M
- Latest round: Series A (Nov 9, 2021)
- Investors on record: 7

## About

Blink Technologies, Inc develops advanced AI-based eye tracking technology that enhances user interaction with digital platforms through innovative hardware and software solutions.Founded in 2017, Blink Technologies, Inc specializes in AI-driven eye tracking solutions designed to improve user engagement across various sectors. The company is headquartered in Palo Alto, US. Oren Yogev serves as both the founder and CEO. In November 2021, the company raised USD 14.00 mn in a Series A funding round led by INcapital Ventures, with participation from other investors. This marked a pivot towards expanding their technology offerings, having completed a total of 2 deals to date.Blink Technologies specializes in advanced AI-based eye tracking technology and software solutions designed to enhance human interaction with digital platforms. Their core products include AI-driven eye tracking cameras and software that provide gaze interaction capabilities across various operating systems such as Windows, iOS, macOS, Android, and Linux. The primary use cases for these products include improving user engagement in retail environments, enabling touchless operation of digital displays in public spaces, and enhancing automotive safety through driver attention monitoring. Blink's proprietary EyePression® tracking technology offers real-time analytics for digital advertising, allowing brands to better understand consumer engagement with advertisements. The company's offerings are aimed at various sectors, including automotive, retail, consumer goods, and security/privacy, with a global customer base that spans North America, Europe, and parts of Asia.Blink Technologies generates revenue primarily through subscriptions and partnerships for its eye tracking technology and software solutions. The company’s business transactions typically involve B2B relationships, with clients including retail chains, automotive manufacturers, and technology firms that integrate Blink's solutions into their products. Transactions often revolve around licensing agreements for the use of their proprietary technologies in various applications, such as digital advertising and interactive retail displays. Pricing structures may include tiered subscription models based on the scale of implementation, with specific plans tied to the extent of analytics and support services provided. Flagship products, such as their eye tracking cameras and AI software, form the cornerstone of these transactions, enabling clients to leverage advanced gaze tracking capabilities to boost user interaction and engagement.In November 2021, Blink Technologies, Inc raised USD 14.00 mn in Series A funding, led by INcapital Ventures, with participation from Binder & Partners Ventures, Cervin Ventures, Eldridge Industries, Elysian Park Ventures, Gefen Capital, and Trilogy VC. The company plans to utilize these funds for product development and new hiring initiatives. They aim to launch new products in 2023, focusing on expanding their market presence in North America and Europe, while also exploring opportunities in the Asia-Pacific region by the end of 2024.

## Funding rounds

- Series A, Nov 9, 2021, $14M — Cervin Ventures, Trilogy VC, Elysian Park Ventures, Eldridge Industries, Gefen Capital, INcapital Ventures, Binder & Partners Ventures
- Seed, Apr 1, 2018, $4.5M — Eldridge Industries

## Investors

- Eldridge Industries (https://capitalatlas.ai/funds/eldridge-industries) — Seed, Series A
- Cervin Ventures (https://capitalatlas.ai/funds/cervin-ventures) — Series A
- Trilogy VC (https://capitalatlas.ai/funds/trilogy-vc) — Series A
- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Series A
- Gefen Capital (https://capitalatlas.ai/funds/gefen-capital) — Series A
- INcapital Ventures (https://capitalatlas.ai/funds/incapital-ventures) — Series A
- Binder & Partners Ventures (https://capitalatlas.ai/funds/binder-partners-ventures) — Series A