# Blendle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blendle

- Industry: Media
- Headquarters: Utrecht, Netherlands
- Website: www.blendle.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Apr 6, 2017)
- Investors on record: 4

## About

Blendle BV is a digital platform that offers users access to a wide range of articles from various publishers, enabling them to read content on a per-article basis, enhancing media consumption flexibility.Founded in 2014 in Utrecht, Netherlands, Blendle BV operates as a digital content platform that allows users to purchase articles from a variety of publications. The company has undergone strategic adjustments to adapt to changing consumer needs. Founded by Marten Blankesteijn, who previously founded other companies, Blendle has raised a total of EUR 4.00 mn through its SERIES A funding round, led by Novamedia, with the latest deal occurring on July 30, 2020.Blendle specializes in providing an innovative platform for digital news consumption, allowing users to buy articles from multiple publishers. Its core offerings cater to both individual consumers and businesses, ensuring a versatile application for those in markets such as retail, healthcare, and finance across North America and Europe. The platform enhances user experience by streamlining access to diverse content while addressing operational inefficiencies in media consumption.Blendle's revenue model primarily relies on subscription services and direct sales to consumers. This approach allows for consistent revenue through subscriptions for its flagship products, catering to both businesses and individual users. The company engages in direct-to-consumer sales and collaborates with retail outlets for broader distribution, implementing tiered pricing strategies based on service packages to maintain robust client relationships and revenue streams.Looking ahead, Blendle plans to expand its offerings with new product developments aimed at enhancing user engagement and content accessibility. Further, the company is targeting expansion into new markets, focusing on North America and parts of Europe, with specific plans to launch these initiatives in the coming years. The recent funding from the SERIES A round will support these strategic initiatives, particularly in technology enhancement and market penetration efforts following the acquisition by LeKiosque.fr in July 2020.

## Funding rounds

- Series A, Apr 6, 2017 — Inkef, Nikkei Digital Media, Inc.
- Series A, Oct 26, 2014, $3.8M — New York Times, Axel Springer Digital Ventures

## Investors

- New York Times — Series A
- Axel Springer Digital Ventures (https://capitalatlas.ai/funds/axel-springer-digital-ventures) — Series A
- Inkef (https://capitalatlas.ai/funds/inkef) — Series A
- Nikkei Digital Media, Inc. — Series A