# Blend Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blend-media

- Industry: Software
- Headquarters: London, UK
- Website: www.blend.media
- Total disclosed funding: $2M
- Latest round: Seed (Sep 29, 2017)
- Investors on record: 2

## About

Blend Media Ltd. is a company that specializes in immersive content solutions, utilizing technologies such as Virtual Reality (VR) and Augmented Reality (AR) to enhance brand engagement.Founded in 2015, Blend Media Ltd. is headquartered in London, UK. The company focuses on providing immersive content solutions and has undergone strategic pivots to adapt to market needs. Damian Collier serves as both the founder and CEO. The company has completed 2 deals, with its most recent deal on September 29, 2017, during which they raised GBP 1.5 million in a Seed funding round led by investors including I2BF and Salica Investments, bringing the total amount raised to GBP 1.5 million.Blend Media specializes in immersive content solutions primarily through Virtual Reality (VR), Augmented Reality (AR), and Extended Reality (XR). Their offerings include a comprehensive library of premium 360° stock videos, along with services such as 360 video production, virtual tours, and immersive educational experiences. These cater to various industries including marketing, retail, healthcare, automotive, and entertainment, aimed at enhancing brand engagement and facilitating immersive learning. Blend Media serves a diverse clientele across multiple geographical markets, including North America, Europe, and Asia.Blend Media generates revenue through both B2B and direct-to-consumer channels. Clients purchase licenses for 360° stock video content, often on a subscription basis, granting ongoing access to a curated selection of immersive media. The company also partners with enterprises to create bespoke immersive experiences, which diversifies their revenue streams. Pricing structures vary based on project scope and customization levels, with flagship offerings like 360 video production and virtual tour solutions forming a substantial part of their business strategy.Following the Seed funding round in September 2017, where GBP 1.5 million was raised, Blend Media plans to utilize this capital to support the development of new immersive products and technologies. The company aims to expand its market reach into additional geographic areas, with a particular focus on North America and Asia by 2025. These initiatives are expected to enhance their offerings and increase their presence in the growing immersive content sector.

## Funding rounds

- Seed, Sep 29, 2017, $2M — I2BF, Salica Investments

## Investors

- I2BF (https://capitalatlas.ai/funds/i2bf) — Seed
- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Seed