# Blacktag

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blacktag

- Industry: Software
- Headquarters: New York, US
- Website: www.blacktag.com
- Total disclosed funding: $3.8M
- Latest round: Seed (Nov 18, 2020)
- Investors on record: 1

## About

Blacktag, Inc. is a platform that connects Black creators with brands, promoting collaboration and diversity within the creative industry. It empowers creators by providing essential resources and opportunities for engagement with major brands.Blacktag, Inc. was founded in 2018 by Akin Adebowale and Ousman Sow in New York, US. The company focuses on creating a network for Black creators, facilitating brand partnerships and collaborations. In November 2020, Blacktag raised USD 3.75 mn in Seed funding led by Connect Ventures, marking its first significant financing round. The company has executed one deal as of the latest update.Blacktag operates as a global platform specifically catering to Black creators, providing a comprehensive network that connects these individuals with brands and partnerships. The core offerings include a creator application that facilitates collaboration opportunities, as well as resources for brand partnerships and studio engagements. Through these services, Blacktag aims to empower and promote creators from diverse backgrounds by addressing gaps in representation within the creative industry. The platform is utilized by a wide range of clients, including major brands such as Coca-Cola, American Express, and Paramount, who seek authentic connections with Black creators. Blacktag primarily serves markets in North America and Europe, ensuring that creators can leverage their talents in various industries worldwide.Blacktag's revenue model is structured around partnerships and collaborations with brands, which allows for a streamlined approach to monetizing creative talent. Revenues are generated through direct partnerships with brands and agencies, where creators may receive compensation for their work on marketing campaigns, content creation, or through participation in events. The company facilitates these transactions through structured agreements, enabling both creators and brands to benefit from mutually agreed terms. The services rendered may include promotional campaigns, influencer marketing, and content production, priced based on project scope and creator experience. These transactional dynamics foster a collaborative environment while ensuring that creators receive appropriate remuneration for their contributions to brand narratives.Following the Seed funding round of USD 3.75 mn raised in November 2020, Blacktag plans to enhance its platform with new features designed to improve creator engagement and brand collaborations. The company is exploring opportunities to expand into additional markets, particularly in Europe and Africa, by the end of 2023. The recent funding will be utilized to bolster product development and marketing efforts, positioning Blacktag for continued growth within the creative industry.

## Funding rounds

- Seed, Nov 18, 2020, $3.8M — Connect Ventures

## Investors

- Connect Ventures — Seed