# Blacksquared

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blacksquared

- Industry: Renewable Energy
- Headquarters: Potsdam, Germany
- Website: www.changers.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Dec 3, 2013)
- Investors on record: 1

## About

Blacksquared GmbH specializes in gamifying health promotion and enhancing employee motivation through their innovative app and associated programs, which focus on fostering physical activity and environmental awareness among users.Blacksquared GmbH operates under the brand Changers Fit, which is dedicated to promoting health and sustainability through employee engagement programs. The company is headquartered in Potsdam, Germany. Daniela Schiffer, a founder with a background in health promotion, is also the CEO. The firm has undergone strategic developments, including its focus on corporate wellness solutions. In December 2013, Changers Fit raised USD 1.5 mn in Series A funding led by BMP, contributing to a total amount raised of USD 1.5 mn and a current company valuation of USD 9.261 mn.Changers Fit focuses on gamifying health promotion through its app and programs, offering themed challenges such as the Step Challenge, Cycling Challenge, and CO2 Challenge. These initiatives encourage physical activity and environmental consciousness, aiming to enhance team building and mindfulness. The app applies behavioral economics principles to convert knowledge into actionable rewards, thus driving engagement. The primary clientele consists of corporations targeting employee wellness and sustainability, with services marketed across major urban centers in Europe and North America.Changers Fit operates on a subscription-based revenue model for corporate clients, where companies purchase access to the app and its associated challenges tailored to their wellness and sustainability goals. Clients can choose from various pricing plans, including a 14-day free trial followed by a standard subscription fee. This structure fosters direct engagement with businesses, enabling them to motivate employees while addressing health and climate concerns.Following its recent Series A funding round in December 2013, which raised USD 1.5 mn from BMP, Changers Fit plans to expand its product offerings and market presence. The company aims to introduce new features and challenges within its app to enhance user engagement. Additionally, Changers Fit is targeting expansion into new markets, specifically major urban areas in North America and Asia, by 2025, leveraging the funding to accelerate these initiatives.

## Funding rounds

- Series A, Dec 3, 2013, $1.5M — BMP

## Investors

- BMP (https://capitalatlas.ai/funds/bmp) — Series A