# BlackCurve Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blackcurve-solutions

- Industry: Software
- Headquarters: London, UK
- Website: www.blackcurve.com
- Total disclosed funding: $4M
- Latest round: Seed (Jan 19, 2021)
- Investors on record: 4

## About

BlackCurve Solutions Ltd. is a London-based company specializing in e-commerce price tracking and dynamic pricing software, assisting online retailers in optimizing pricing strategies across various sales channels such as Shopify and Magento.Founded in 2016, BlackCurve Solutions Ltd. operates from London, UK, focusing on e-commerce solutions that help retailers monitor and adjust their pricing based on competitive insights. The company has engaged in 4 deals, with the most recent funding round occurring on March 17, 2023. In this round, the firm raised GBP 750,000 from ACF Investors, with participation from Nauta Capital, bringing the total amount raised to GBP 750,000. Philip Huthwaite serves as both the CEO and founder of the company.BlackCurve specializes in e-commerce price tracking and dynamic pricing software that integrates seamlessly with multiple sales channels, including Shopify and Magento. Their core product offerings focus on competitor price tracking and price optimization, designed to assist online retailers in monitoring and adapting their prices based on market dynamics. The software automates the discovery of competitors and gathers pricing data daily, providing users with actionable insights through a user-friendly dashboard. BlackCurve's technology aims to address the needs of online retailers with extensive inventories, enabling them to maintain competitive pricing strategies and maximize revenue while minimizing the risk of losing customers to competitors. The company serves a diverse client base, including retailers across various geographical markets such as North America, Europe, and Australia, providing solutions to both small and large enterprises in the e-commerce sector.BlackCurve generates revenue primarily through subscription-based models for its pricing software solutions. Clients, including retailers and e-commerce businesses, enter into agreements that typically involve recurring payments for access to the software and its features, which include competitor price monitoring and dynamic pricing capabilities. The transactions are structured as B2B partnerships, where businesses leverage BlackCurve’s services to enhance their pricing strategies. Specific pricing plans are tailored to varying client needs, encompassing different tiers based on the volume of products managed and the complexity of integration requirements. The company's flagship product, BlackCurve’s pricing software, drives the majority of its revenue, offering a comprehensive suite of tools designed to optimize pricing decisions effectively.In March 2023, BlackCurve Solutions Ltd. raised GBP 750,000 in venture funding from new investor ACF Investors, with participation from returning investor Nauta Capital. The company will utilize this funding to expand its core online markets and further drive down its cost of sale. Future growth strategies may involve the development of new product features aimed at enhancing customer experience and extending market reach.

## Funding rounds

- Seed, Jan 19, 2021, $1.4M — Nauta Capital, British Business Bank, Cambridge Angels Group
- Seed, Mar 8, 2019, $1.9M — Mercia Asset Management, Nauta Capital
- Seed, Feb 1, 2018, $0.7M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Seed
- British Business Bank (https://capitalatlas.ai/funds/british-business-bank) — Seed
- Cambridge Angels Group — Seed