# BlackCart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blackcart

- Industry: Retail
- Headquarters: Toronto, Canada
- Website: www.blackcart.com
- Total disclosed funding: $11M
- Latest round: Series A (Jan 8, 2021)
- Investors on record: 7

## About

BlackCart provides an innovative Try Before You Buy service that enhances the online shopping experience, allowing customers to evaluate products before purchasing, thus addressing challenges in eCommerce.Founded in 2017, BlackCart is headquartered in Toronto, Canada, and specializes in a service that enables customers to try products at home pre-purchase. The company has secured a total of USD 3.67 mn through its funding rounds, with the most recent deal occurring on November 1, 2022, from investor 500 Global. Donny Ouyang serves as the Founder, and Jason Stulberg is the CEO.Blackcart offers a Try Before You Buy service designed to enhance the online shopping experience by allowing customers to try products in their homes before purchase. This service effectively tackles eCommerce challenges, such as lowering customer acquisition costs and boosting conversion rates. It integrates seamlessly with various eCommerce platforms, including Shopify, primarily catering to online retailers in sectors such as beauty products and apparel, particularly in North America and parts of Europe.Blackcart generates revenue through a service model that enables retailers to implement the Try Before You Buy option within their existing sales processes. This model allows merchants to attract new customers from current traffic, effectively decreasing customer acquisition costs. Blackcart operates on a commission or subscription basis, earning revenue through successful conversions facilitated by its services, thus positioning itself as a partner for online retailers aiming to enhance customer engagement and drive profitability.Following its most recent funding round in November 2022, where BlackCart raised USD 3.67 mn, the company is expected to utilize this capital to enhance its product offerings and expand into new geographic regions. Plans are underway to increase market presence in North America and Europe, which are targeted for further expansion in the near future. BlackCart is focused on developing new product features aimed at improving the online shopping experience.

## Funding rounds

- Series A, Jan 8, 2021, $8.8M — 500 Global, Origin Ventures, Hyde Park Venture Partners, Citi Ventures, Struck Capital
- Seed, May 25, 2020, $2M — 500 Global, Revel Partners, Struck Capital, Mana Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed
- Struck Capital (https://capitalatlas.ai/funds/struck-capital) — Seed, Series A
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Seed
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series A