# Bizible

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bizible

- Industry: Software
- Headquarters: Seattle, US
- Website: www.bizible.com
- Total disclosed funding: $18M
- Latest round: Series C (Aug 9, 2017)
- Investors on record: 5

## About

Bizible, Inc. specializes in marketing attribution solutions that empower businesses to analyze and optimize their marketing performance across various channels and campaigns.Founded in 2011 and headquartered in Seattle, US, Bizible, Inc. offers advanced marketing attribution tools. In April 2018, the company was acquired by Marketo, a subsidiary of Vista Equity Partners. The founder's history and prior ventures are not publicly detailed.Bizible, Inc. provides Adobe Marketo Measure, a comprehensive B2B marketing attribution tool that helps marketers evaluate the effectiveness of their campaigns and channels in relation to revenue and ROI. The platform captures data across all buyer interactions via integrations with marketing and sales platforms, offering visibility into the entire buyer journey. Its client base includes enterprises from various sectors in North America, Europe, and Asia-Pacific.The revenue model for Bizible, Inc. is subscription-based, with clients paying for access to tiered pricing plans that align with their marketing needs. Clients benefit from various features including pre-built attribution models and custom analytics, facilitating improved marketing effectiveness and operational efficiency.In April 2018, following its acquisition by Marketo, Bizible, Inc. is expected to leverage its resources to enhance its product offerings and expand into additional geographic markets. Specific upcoming products and their release dates have not been disclosed. The funding from the Series C round, which raised USD 8.1 mn led by Scale Venture Partners, will likely support these growth initiatives.

## Funding rounds

- Series C, Aug 9, 2017, $8.1M — Madrona Venture Group, Scale Venture Partners, Square 1 Bank
- Series B, Aug 26, 2014, $8M — Madrona Venture Group, Scale Venture Partners, MHS Capital, Investment Group of Santa Barbara
- Series A, Nov 26, 2012, $1.7M — Madrona Venture Group, MHS Capital

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C
- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series A, Series B
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series B, Series C
- Investment Group of Santa Barbara (https://capitalatlas.ai/funds/investment-group-of-santa-barbara) — Series B
- Square 1 Bank — Series C