# BitYota

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bityota

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.bityota.com
- Total disclosed funding: $22M
- Latest round: Series A (Nov 28, 2012)
- Investors on record: 7

## About

BitYota is an online dating platform specializing in facilitating connections for singles and couples seeking diverse relationship experiences. It emphasizes user engagement and privacy across its services.Founded in 2011 and headquartered in Mountain View, US, BitYota operates an online dating platform designed to connect individuals for various types of relationships. In August 2015, the company underwent a significant transaction when its assets were acquired by Lifelock, Inc. for USD 12.5 mn. The founder of BitYota is not publicly known, and there are no mentions of prior ventures or subsidiaries associated with the company.BitYota offers an online dating platform that primarily serves singles and couples exploring various relationship dynamics. The service features a dual membership system, including a free Guest membership for basic functionalities and a Gold membership that provides enhanced features such as unlimited messaging and improved privacy settings. The platform has a diverse user base, with around 65% of its members being women and couples. It caters to users in multiple regions, including the United Kingdom, the United States, Canada, Australia, and several countries across Asia and Africa.BitYota's revenue model is principally based on subscription fees from its Gold membership plan. Membership options include a monthly plan priced at USD 29.95, a three-month plan for USD 59.95, and a six-month plan at USD 95.95. The company generates revenue through direct transactions with consumers, offering various payment methods, including credit cards and digital payment solutions. An automatic renewal feature for credit card payments is also available, ensuring a seamless experience for subscribers, thereby creating a recurring revenue stream.In the wake of its recent acquisition in August 2015, BitYota is strategizing on developing new features for its online dating platform to enhance user experience, although specific release dates remain unspecified. Plans for expansion into new geographic markets are also underway, focusing on regions that have not been previously targeted, although specific locations have yet to be identified. The USD 12.5 mn from the latest funding round will be utilized to support product development initiatives and market expansion efforts.

## Funding rounds

- Series A, Nov 28, 2012, $12M — Globespan Capital Partners, Crosslink Capital, Dawn Capital, Andreessen Horowitz, Morado Ventures, Social Capital
- Series A, Sep 21, 2012, $10M — Webb Investment Network
- Seed, Aug 24, 2011 — Webb Investment Network, Social Capital

## Investors

- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Seed, Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed, Series A
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series A
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A
- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A
- Morado Ventures (https://capitalatlas.ai/funds/morado-ventures) — Series A