# BitStar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bitstar

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: www.bitstar.tokyo
- Total disclosed funding: $37M
- Latest round: Series C (Mar 29, 2024)
- Investors on record: 22

## About

Founded in 2014 by Taku Watanabe, and based in Tokyo, Japan, BitStar, Inc., formerly known as Bizcast, provides marketing, consulting, social networking, and content creation solutions for influencers to establish and promote their brands. In March 2024, BitStar, Inc. raised venture funding from investor MatsukiyoCocokara & Co. with participation from investor SBI Investment.

BitStar, Inc. provides a comprehensive range of services for creators and businesses. For creators, BitStar, Inc. offers BitStar Tie-up for project collaboration, BitStar Network for affiliate project referrals, Prebo for receiving gifts from fans, BitStar D2C for branding and merchandising support, and BitStar Production for enhanced production capabilities. For businesses, BitStar offers YouTube/social media tie-ups, influencer casting, video creative production, and research and data analysis. BitStar Studio specializes in the production and management of YouTube content, offering end-to-end support from channel launch to content creation and management.

The company intends to use the March 2024 funding to expand its services for its direct to consumer line of business.

## Funding rounds

- Series C, Mar 29, 2024, $0.7M — SBI Investment, MatsukiyoCocokara & Co.
- Series C, Oct 25, 2023, $8.2M — AG Capital, Global Brain, Japanet Holdings, PERSOL VENTURE PARTNERS, Hakuhodo DY Media Partners Inc., Adlib Tech Ventures
- Series C, Dec 1, 2021, $2.7M — Global Brain, MARUI GROUP, Hankyu Hanshin Holdings, Inc.
- Series C, Oct 5, 2021, $1.3M — SBI Investment
- Series B, Aug 17, 2020, $8.3M — Sega Sammy Holdings, Dentsu, Colopl Next, MARUI GROUP, ABC Dream Ventures, For it Inc., BeMap Inc., SKIYAKI Inc.
- Series C, Aug 24, 2018, $12M — Global Brain, SBI Investment, Colopl Next, The Asahi Shimbun Company, Nagoya TV Ventures, Makers Fund, ABC Dream Ventures
- Series B, Oct 2, 2017 — TBS Innovation Partners, ABC Dream Ventures
- Series B, Jun 26, 2017, $2.7M — Global Brain
- Series A, Aug 26, 2016, $1M — Colopl Next
- Seed, Jun 26, 2014 — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- Colopl Next (https://capitalatlas.ai/funds/colopl-next) — Series A, Series C, Series B
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series B, Series C
- TBS Innovation Partners (https://capitalatlas.ai/funds/tbs-innovation-partners) — Series B
- ABC Dream Ventures (https://capitalatlas.ai/funds/abc-dream-ventures) — Series B, Series C
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series C
- The Asahi Shimbun Company — Series C
- Nagoya TV Ventures (https://capitalatlas.ai/funds/nagoya-tv-ventures) — Series C
- Makers Fund (https://capitalatlas.ai/funds/makers-fund) — Series C
- Sega Sammy Holdings — Series B
- Dentsu — Series B
- MARUI GROUP — Series B, Series C
- For it Inc. — Series B
- BeMap Inc. — Series B
- SKIYAKI Inc. — Series B
- Hankyu Hanshin Holdings, Inc. — Series C
- AG Capital — Series C
- Japanet Holdings — Series C
- PERSOL VENTURE PARTNERS (https://capitalatlas.ai/funds/persol-venture-partners) — Series C
- Hakuhodo DY Media Partners Inc. — Series C
- Adlib Tech Ventures — Series C
- MatsukiyoCocokara & Co. — Series C