# Bitposter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bitposter

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.bitposter.co
- Total disclosed funding: $3.1M
- Latest round: Series A (Jun 27, 2017)
- Investors on record: 4

## About

Based in London, UK, and founded in 2013, Bitposter Limited operates a marketing platform for outdoor media buyers and sellers to meet, interact and negotiate with each other. The company was founded by its CEO Aidan Neill and Head of Product Jake Kalliath.

Bitposter provides an online marketing platform for trading out of home and digital out of home media such as billboards, posters, and painted walls. The platform allows its users to explore individual site performance and negotiate with the media owners using its messaging service to meet their outdoor media objectives. Sellers can use the platform to sell or monetize their digital inventories to agencies and other brands for a small commission on their business transactions.

Bitposter also helps buyers by offering them services such as content management systems, campaign management, and content player to simplify their data-driven ad exchange process. As of 2021, the company has three different packages of services for media buyers: Land2Brand, Plug&Play, and Special Projects. Land2brand includes the company's software services and other APIs for 20 % commission on each transaction, and the Plug&Play package allows buyers to integrate their digital inventory into the platform and offers only campaign management and developer portal services in exchange for 10% commission. The company’s client base includes advertising agencies such as Kinetic, Mediamind, CADREON, jellyfish, and essence.

## Funding rounds

- Series A, Jun 27, 2017, $1.5M — VentureFounders, QVentures
- Seed, Sep 4, 2014, $1.6M — Miroma Ventures, Chilmark Hill Capital

## Investors

- Miroma Ventures (https://capitalatlas.ai/funds/miroma-ventures) — Seed
- Chilmark Hill Capital (https://capitalatlas.ai/funds/chilmark-hill-capital) — Seed
- VentureFounders — Series A
- QVentures (https://capitalatlas.ai/funds/qventures) — Series A