# BitGym

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bitgym

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.bitgym.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Feb 1, 2012)
- Investors on record: 2

## About

BitGym provides innovative virtual fitness experiences tailored for treadmill, stationary bike, elliptical, and rowing machine users, enhancing workouts through immersive global tours that engage users while exercising.BitGym is focused on creating virtual fitness experiences that allow users to exercise while exploring scenic locations worldwide through their devices. The company is headquartered in San Francisco, US. It was founded by Joshua McCready and Keerthik Omanakuttan, with Alex Gourley serving as CEO. In February 2012, BitGym raised USD 0.030 million in a Seed funding round from Social Starts, which represents the total amount raised by the company across all funding rounds.BitGym offers a unique suite of virtual fitness experiences designed for treadmill, stationary bike, elliptical, and rowing machine users. The core offering revolves around immersive virtual tours that users can engage with while exercising, utilizing their smartphone or tablet to detect cadence through the camera without any additional hardware. The company provides over 320 tours that transport users to scenic locations around the world, including famous trails, historical monuments, and picturesque landscapes. This service aims to enhance the workout experience by making it more engaging and enjoyable, catering primarily to fitness enthusiasts looking to diversify their exercise routines. BitGym serves a global customer base, including users in North America, Europe, and other regions where access to outdoor exercise may be limited due to weather conditions or geographical constraints.BitGym generates revenue primarily through subscription plans, beginning at USD 8.25 per month, allowing users unlimited access to the diverse array of virtual tours and workouts. The business model is designed to cater directly to consumers, providing an accessible and affordable solution for fitness enthusiasts seeking virtual training experiences. Customers can engage with the service on a monthly or annual basis, which facilitates continuous revenue generation as users return for new content and experiences. The structure is straightforward, with users paying a subscription fee to access the virtual tours and guided workouts, thereby creating a consistent stream of revenue for BitGym. The offerings are well-positioned to attract fitness-minded individuals looking for innovative ways to enhance their cardio routines from the comfort of their homes.As of February 2012, BitGym plans to utilize the USD 0.025 million raised in Seed funding to enhance its product offerings and expand its reach. The company is designing new virtual tours and intends to enter additional markets, focusing on regions where outdoor exercise is less accessible. By investing in technology upgrades and expanding its marketing efforts, BitGym aims to attract a broader user base and enhance the overall user experience.

## Funding rounds

- Seed, Feb 1, 2012, $0M — Social Starts
- Seed, Jun 1, 2011, $0M — Rock Health

## Investors

- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed