# Birch Benders

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/birch-benders

- Industry: Food
- Headquarters: Denver, US
- Website: www.birchbenders.com
- Latest round: Series A (Jun 7, 2018)
- Investors on record: 1

## About

Birch Benders, LLC is a food company focused on creating convenient, high-quality pancake and waffle mixes, along with frozen toaster waffles and baking mixes, catering to diverse dietary preferences.Founded in 2011 in Denver, US, Birch Benders, LLC specializes in convenient breakfast solutions. The company was acquired by Hometown Food Company in January 2023, allowing for expansion in the better-for-you breakfast and baking categories. Lizzi Ackerman, the founder, has a background in food innovation, enhancing the company's growth trajectory.Birch Benders is a food company specializing in convenient, high-quality pancake and waffle mixes, as well as frozen toaster waffles and baking mixes. Their flagship offerings include just-add-water pancake and waffle mixes, designed for ease of use, allowing consumers to prepare these products quickly by simply adding water and mixing. The company's commitment to using high-quality, non-GMO ingredients ensures that their products meet the dietary preferences of a diverse consumer base, including those following keto, paleo, and organic diets. Birch Benders serves a wide range of customers, from health-conscious individuals to families seeking convenient meal solutions. Their products are marketed primarily in the United States, with a growing presence in retail stores and online platforms.Birch Benders generates revenue through direct sales of its products to consumers as well as partnerships with retailers and wholesalers. The company's transactions structure includes both B2B partnerships and direct-to-consumer sales, with flagship products like their pancake and waffle mixes being central to their revenue model. Pricing strategies are tailored to attract a wide array of customers, allowing them to enjoy high-quality products at competitive rates. Birch Benders maintains a diverse product line, including their popular frozen toaster waffles and various baking mixes, ensuring a steady flow of income from multiple product categories. This strategic positioning allows the company to capitalize on the growing demand for convenient and health-oriented food options in the market.The acquisition by Hometown Food Company in January 2023 will facilitate Birch Benders in enhancing its footprint in the health-oriented breakfast and baking segments. Plans include launching new product lines designed to meet evolving consumer tastes and expanding distribution in additional markets, particularly focusing on increased retail presence across the United States. The integration of resources and expertise from Hometown Food Company is expected to support these growth initiatives.

## Funding rounds

- Series A, Jun 7, 2018 — Boulder Food Group

## Investors

- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Series A