# BILT Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bilt

- Industry: Software
- Headquarters: US
- Website: www.biltapp.com
- Total disclosed funding: $13M
- Latest round: Series B (Dec 16, 2024)
- Investors on record: 4

## About

BILT Incorporated, based in the US, specializes in providing a customer experience platform featuring 3D interactive instructions to facilitate assembly and maintenance for various products.BILT Incorporated offers a customer experience platform that focuses on delivering 3D interactive instructions to streamline product assembly and maintenance. Founded in 2015 by Ahmed Qureshi, the company has undergone strategic pivots to enhance its technology offerings. Headquartered in the US, In June 2025, BILT Incorporated received a USD 15 million grant funding from returning investor the United States Air Force. BILT Incorporated primarily offers a customer experience platform that provides official 3D interactive instructions, known as Intelligent Instructions®, designed to aid in the assembly, installation, set-up, maintenance, training, and repair of thousands of products from hundreds of leading brands. The BILT mobile app delivers these instructions through a combination of voice, text, and animated guidance, enhancing user interaction by allowing them to zoom in, rotate 3D images, and tap for details on specific parts. Since its inception, BILT has aimed to reduce customer frustration during DIY projects and professional training by providing clear, step-by-step guidance. The app serves a diverse clientele, including DIY enthusiasts, professional technicians, and manufacturers, across various geographic markets, including North America, Europe, and Asia-Pacific, catering to a wide range of consumer and industrial sectors.BILT's revenue is generated primarily through partnerships with premium brands and manufacturers that utilize the BILT platform to enhance their customer experience. This business model provides free access to the BILT app for end users, while brands pay for the development and maintenance of the 3D instructions tailored to their products. The platform allows these brands to track user feedback, thereby continuously improving their instructional materials. The transactional structure indicates a B2B approach where brands invest in BILT's services to ensure their products come with comprehensive support, ultimately aiming to enhance customer satisfaction and reduce returns. With flagship offerings centered around the Intelligent Instructions® technology, BILT positions itself as a vital tool for enhancing the customer support experience across various sectors.BILT Incorporated plans to utilize funds from its recent Series B funding of USD 13 mn to support the commercialization of its 3D instructional platform and expand its business. The company is working on upcoming features for its app aimed at improving user engagement and satisfaction, while also targeting expansion into new geographic markets, specifically in Europe and Asia-Pacific by late 2025. These strategic initiatives are expected to enhance the company's presence and capabilities in the customer experience sector.

## Funding rounds

- Series B, Dec 16, 2024, $13M — Silicon Valley Bank, Silverton Partners, American Express Ventures, Fifth Growth Fund

## Investors

- Silicon Valley Bank — Series B
- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- Fifth Growth Fund — Series B