# Billie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/billie-2

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.mybillie.com
- Total disclosed funding: $33M
- Latest round: Series A (Jan 29, 2019)
- Investors on record: 6

## About

Billie, Inc. is an innovative body care brand specializing in a diverse range of shaving and body care products aimed at enhancing personal grooming routines.Founded in 2017 in New York, US, Billie, Inc. focuses on providing high-quality shaving and body care solutions. The company was co-founded by Georgina Gooley and Jason Bravman. In November 2021, Billie, Inc. was acquired by Edgewell Personal Care Company for USD 310.00 mn, marking a significant milestone in its operational strategy.Billie operates as a body care brand primarily focused on providing a range of shaving and body care products designed for everyday use. The company’s core offerings include their award-winning razor, which features a handle and replacement blades, alongside complementary products such as body buffers, shave creams, and various deodorants. These products have been developed with the intent to promote smooth skin while minimizing skin irritation and bumps, addressing common consumer concerns in personal grooming. Billie targets a diverse customer base that includes individuals seeking effective body care solutions, particularly women, who benefit from the brand's commitment to uncomplicated and effective products. The company sells its products directly to consumers primarily in the United States, with plans reportedly extending into select international markets.The revenue model for Billie is structured around direct-to-consumer sales, primarily through online transactions. Customers can engage with the brand via subscriptions for razors and body wipes, ensuring a steady flow of repeat business. Specific pricing plans include a starter kit for the razor priced at USD 10.00, and an ultimate shave set that retails for USD 37.00, consolidating multiple products into a single purchase option. Other body care products, like the deodorants and body lotions, also follow a direct sales approach, with prices varying according to product type. This subscription and direct sales strategy enhances customer retention while expanding the brand's reach within the personal care market.Following its acquisition by Edgewell Personal Care Company in November 2021 for USD 310.00 mn, Billie, Inc. plans to leverage its new resources to expand its product lines and enhance market presence. The company is focused on developing new products to meet evolving consumer needs, while also targeting expansion into select international markets. The funding received will support these initiatives, allowing Billie to further enhance its product offerings and reach a broader audience.

## Funding rounds

- Series A, Jan 29, 2019, $25M — Goldman Sachs Asset Management, Silverton Partners, Female Founders Fund, Lakehouse, XRC Labs
- Seed, Apr 10, 2018, $6M — Silverton Partners, Female Founders Fund, Lakehouse
- Seed, Dec 8, 2017, $1.5M — Greycroft, Female Founders Fund, Lakehouse

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed, Series A
- Lakehouse (https://capitalatlas.ai/funds/lakehouse) — Seed, Series A
- Silverton Partners (https://capitalatlas.ai/funds/silverton-partners) — Seed, Series A
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series A
- XRC Labs — Series A