# Bidu Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bidu-holdings

- Industry: Financial Services
- Headquarters: Sao Paulo, Brazil
- Website: www.bidu.com.br
- Total disclosed funding: $9M
- Latest round: Series B (Apr 29, 2014)
- Investors on record: 5

## About

Bidu Holdings is a Brazilian company specializing in online insurance solutions, facilitating the comparison and purchase of various insurance products for consumers through a user-friendly digital platform.Bidu Holdings, founded in 2012 in Sao Paulo, Brazil, operates as Bidu Corretora de Seguros. The company has adapted its business model to enhance its online offerings, connecting consumers with leading insurance providers. Joao De Souza Dantas Herreros is the founder, and under the leadership of CEO Rodolpho Gurgel, Bidu has successfully completed 3 deals, raising a total of USD 4.5 mn in funding, most recently from Amadeus Capital Partners on June 12, 2015.Bidu Corretora de Seguros specializes in providing a comprehensive suite of online insurance and financial solutions, including auto, motorcycle, life, home, bicycle, mobile phone, travel, and condominium insurance. Since its inception in 2011, the company has focused on simplifying the insurance purchasing process for consumers by offering a user-friendly platform where potential clients can easily compare quotes from leading insurance providers in Brazil. Bidu's core functionality allows users to select specific insurance products, fill out a straightforward form, and receive tailored quotes within a short period. The company caters to a diverse client base, with over 8 million individuals benefiting from its services, primarily targeting Brazilian consumers seeking economic and personalized insurance solutions.Bidu Corretora de Seguros operates on a business model that facilitates direct-to-consumer interactions, focusing on the digital insurance market in Brazil. The company generates revenue by connecting customers with major insurance providers, enabling consumers to quickly obtain and compare quotes. The transaction structure typically involves customers engaging with the platform to request quotes for various insurance products, after which Bidu earns commissions or fees from the insurers once a policy is purchased. Bidu’s offerings, particularly in life insurance, provide essential services that include emotional, legal, and medical assistance, enhancing their appeal to clients. While specific pricing plans for individual products are not detailed, the company's approach emphasizes delivering value through competitive pricing and a variety of insurance options tailored to consumer needs.In June 2015, Bidu raised USD 4.5 mn from Amadeus Capital in a round of financing. The company plans to leverage this funding to expand its product offerings and enhance its digital platform. Future initiatives include the development of new insurance products tailored to emerging consumer needs and the potential exploration of additional markets beyond Brazil to reach a broader audience. Specific geographic expansion plans have not been disclosed but are focused on regions with growing demand for insurance solutions.

## Funding rounds

- Series B, Apr 29, 2014, $9M — Amadeus Capital Partners, Monashees, Bertelsmann AG, Otto Capital, MTN Group

## Investors

- Amadeus Capital Partners (https://capitalatlas.ai/funds/amadeus-capital-partners) — Series B
- Monashees (https://capitalatlas.ai/funds/monashees) — Series B
- Bertelsmann AG — Series B
- Otto Capital (https://capitalatlas.ai/funds/otto-capital) — Series B
- MTN Group — Series B