# Bezar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bezar

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.bezar.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Nov 1, 2014)
- Investors on record: 6

## About

Bezar operates as a streamlined online marketplace that connects sellers of unique lifestyle goods and artisanal crafts with consumers seeking distinctive products, primarily targeting North American and European markets.Founded in 2014 in New York, US, Bezar is an online marketplace focusing on niche consumer products. The company was acquired by AHAlife.com in February 2016, with financial terms undisclosed. The founder, Ashanti Qata, has a history of entrepreneurship which contributes to the company's strategic direction. Bezar has engaged in 2 funding rounds, with the latest being a Seed round in which it raised USD 2.25 mn from various investors including ACME Capital and Lerer Hippeau Ventures, totaling USD 2.25 mn raised overall.Bezar.com primarily provides an online platform that facilitates a diverse marketplace for lifestyle goods, home decor, and artisanal crafts. It connects consumers with sellers, enhancing access to unique products often not found in traditional retail. The platform is designed to offer a convenient shopping experience, with a focus on user engagement through a robust and intuitive interface.Bezar.com generates revenue through transaction fees from sales on its marketplace. Sellers incur a percentage fee for each completed transaction. The platform also offers premium listing options, enhancing visibility for sellers while maintaining a focus on a diverse range of unique products.Bezar plans to design and launch new products in the coming year, expanding its offerings to meet diverse consumer needs. The company aims to enter additional markets, specifically targeting expansion within Europe by the end of 2017. The recently raised USD 2.25 mn funding will support these growth initiatives, facilitating product development and market entry efforts.

## Funding rounds

- Seed, Nov 1, 2014, $2.3M — Lerer Hippeau Ventures, Brooklyn Bridge Ventures, MESA+, ACME Capital, Burch Creative Capital, Sand Hill East

## Investors

- Lerer Hippeau Ventures — Seed
- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- MESA+ (https://capitalatlas.ai/funds/mesa) — Seed
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Seed
- Burch Creative Capital (https://capitalatlas.ai/funds/burch-creative-capital) — Seed
- Sand Hill East — Seed