# Beyond the Rack

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beyond-the-rack

- Industry: Internet
- Headquarters: Canada
- Website: www.beyondtherack.com
- Total disclosed funding: $25M
- Latest round: Series F (Nov 26, 2013)
- Investors on record: 7

## About

Beyond the Rack is an online discount retailer offering a wide selection of discounted clothing, jewelry, beauty products, and home goods, primarily catering to the Canadian market.Beyond the Rack is an e-commerce platform founded in 2009 in Canada, specializing in discounted retail. The company raised USD 25.00 mn across various funding rounds, with the latest being a VENTURE DEBT round of USD 10.00 mn from Silicon Valley Bank on October 3, 2014. The company has completed 8 deals to date.Beyond The Rack (BTR) operates as an online discount store, featuring a diverse range of products including clothing, jewelry, beauty items, and home goods. Their products showcase well-known brands like DeLonghi, which offers espresso machines that combine functionality with style. BTR's primary focus is providing customers with a unique shopping experience at competitive prices, targeting individuals and families who seek affordable luxury goods.Beyond The Rack utilizes a direct-to-consumer model, generating revenue through the sale of discounted branded products. The revenue is driven by individual transactions from customers purchasing items directly from their website. Key revenue-generating products include DeLonghi espresso machines, which are offered at competitive prices, ensuring a streamlined purchasing process for customers.Beyond the Rack plans to leverage their most recent funding, raised in October 2014, to support expansion into new markets. The company aims to enhance their product offerings and is exploring the introduction of new lines, targeting a broader audience within North America. This growth strategy is designed to capitalize on their existing customer base while expanding their reach in the retail e-commerce sector.

## Funding rounds

- Series F, Nov 26, 2013, $25M — Highland Capital Partners, BDC Capital, IRIS, Inovia Capital, Investment Quebec, Panorama Capital, Tandem Expansion

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series F
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series F
- IRIS (https://capitalatlas.ai/funds/iris) — Series F
- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series F
- Investment Quebec (https://capitalatlas.ai/funds/investment-quebec) — Series F
- Panorama Capital — Series F
- Tandem Expansion (https://capitalatlas.ai/funds/tandem-expansion) — Series F