# Beyond Green

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beyond-green

- Industry: Food
- Headquarters: Lille, France
- Website: www.beyond-green.org
- Total disclosed funding: $1.4M
- Latest round: Series A (Apr 25, 2025)
- Investors on record: 3

## About

Beyond Green is a company focused on promoting sustainable agriculture through its brands, which offer high-quality food products while ensuring fair compensation for farmers engaged in eco-friendly practices. Beyond Green, founded in 2020 by CEO Maxime Durand in Lille, France, specializes in sustainable agriculture. The company has completed 3 deals and in March 2025, it raised EUR 1.5 million in Series A funding from investors including Lita.co, makesense, Finorpa, and new investor Captain Watt Transition. The founder's history is not publicly documented. Beyond Green is dedicated to supporting the transition to sustainable agriculture through its three main brands such as PourDemain, Transition, and Vivants. These brands collectively focus on providing consumers with high-quality food products while ensuring fair compensation for farmers engaged in eco-friendly practices. PourDemain serves as an advocate for farmers adhering to organic farming standards, offering a range of products that include those in the 'conversion biologique' category for farmers converting to organic methods, as well as the 'Bio Sans Compromis' category for those already certified in fair trade organic practices. Transition emphasizes collaboration with farmers moving towards agro-ecological models, and its products are available in both grocery and food service channels across various markets in France. Vivants! distinguishes itself as the first fruit juice brand that actively protects biodiversity, providing 100% pure juice that meets environmental engagement standards while being accessible to consumers. Together, these offerings cater to environmentally-conscious consumers who wish to support sustainable agricultural practices while enjoying quality products.The revenue model for Beyond Green reflects its commitment to fair compensation and sustainability, facilitating transactions primarily through partnerships with retailers and wholesalers, as well as direct-to-consumer channels. The company ensures its farmers receive just remuneration, allowing them to focus on their sustainable practices while delivering products that meet consumer needs. Transactions occur when retailers stock Beyond Green's brands, such as PourDemain, Transition, and Vivants!, and offer these products to consumers either in-store or through food service operations. This structure fosters a direct relationship between the company and its agricultural partners, enhancing the value chain from farm to consumer. Specific pricing plans and transaction details are tailored to their product lines, aligning with their commitment to quality and sustainability, ensuring that consumers contribute to a more sustainable agricultural ecosystem with every purchase.In March 2025, Beyond Green raised EUR 1.5 million in Series A funding, which will be utilized to accelerate its growth and distribute its three brands in over 12,000 stores by 2027. The company plans to expand its product offerings and is targeting new markets within France and potentially neighboring European countries.

## Funding rounds

- Series A, Apr 25, 2025, $1.4M — Finorpa, Lita.co, Makesense

## Investors

- Finorpa (https://capitalatlas.ai/funds/finorpa) — Series A
- Lita.co — Series A
- Makesense (https://capitalatlas.ai/funds/makesense) — Series A