# Bewakoof Brands Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bewakoof-brands-pvt

- Industry: Internet
- Headquarters: Mumbai, India
- Website: www.bewakoof.com
- Total disclosed funding: $23M
- Latest round: Series A (Mar 4, 2022)
- Investors on record: 5

## About

Bewakoof Brands Pvt. Ltd. is an online fashion retailer focusing on trendy and affordable apparel and accessories for young consumers. The company excels in providing a seamless shopping experience through its user-friendly platform.Founded in 2012, Bewakoof Brands Pvt. Ltd. is based in Mumbai, India. The company specializes in online fashion retail, offering a wide range of clothing and accessories. Prabhkiran Singh serves as both the Founder and CEO. Bewakoof has successfully completed 14 funding deals, with the latest being an Add-on Trade Sale on November 25, 2022, led by Aditya Birla Fashion and Retail Limited, raising INR 1,000 mn, bringing the total amount raised to INR 393.56 mn.Bewakoof.com specializes in online fashion shopping, catering to both men and women with a diverse range of apparel and accessories. The core offerings include casual wear, loungewear, and mobile covers, designed to meet the fashion needs of style-conscious consumers, particularly teenagers and young adults. The company operates primarily in urban and semi-urban areas across India, focusing on providing a user-friendly shopping experience through its website and mobile application.In the most recent year, 2021, Bewakoof.com generated revenue of INR 17,202,634.60, with an EBITDA of INR -1,791,288.10. The revenue is primarily derived from direct-to-consumer transactions facilitated via the online platform, ensuring a straightforward sales model that enhances customer engagement and loyalty.The most recent deal on November 25, 2022, aims to facilitate the entry of Aditya Birla Fashion and Retail Limited into the direct-to-consumer segment. Bewakoof Brands Pvt. Ltd. is expected to utilize the raised funds to support its expansion plans, although specific new product launches and geographic regions targeted for growth have not been detailed.

## Funding rounds

- Series A, Mar 4, 2022, $5.2M — Investcorp, Spring Marketing Capital
- Series A, Mar 6, 2021, $8.6M — Investcorp, IvyCap Ventures Group, Spring Marketing Capital
- Series A, Oct 5, 2019, $7.9M — Investcorp, IndigoEdge Management Consultancy
- Seed, Jan 24, 2018, $0.9M — Uniqorn Ventures

## Investors

- Uniqorn Ventures (https://capitalatlas.ai/funds/uniqorn-ventures) — Seed
- Investcorp — Series A
- IndigoEdge Management Consultancy — Series A
- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Series A
- Spring Marketing Capital (https://capitalatlas.ai/funds/spring-marketing-capital) — Series A