# Bettormetrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bettormetrics

- Industry: Software
- Headquarters: Berkshire, UK
- Website: www.bettormetrics.com
- Latest round: Series A (Feb 6, 2024)
- Investors on record: 2

## About

Based in Newbury, UK, and founded in 2022 by Chief Executive Officer Robert Urwin and Chief Technology Officers Roger Creyke, Open Metrics Limited doing business as Bettormetrics, operates as a provider of SaaS based sports betting analytics solutions for identify trends and patterns of profitable behavior through statistics. In February 2024, Bettormetrics raised funds from Bettor Capital and Velo Partners. 

Bettormetrics offers cloud-based sports betting analytics solutions for traders, quantitative analysts, and various stakeholders by providing real-time data on major in-play fixtures, game states, pricing, and wagering. The company provides a variety of features including data linking, pricing quality assessment, identification of suspicious activity, data visualization, suspension strategy evaluation, and arbitrage exposure analysis. In addition, the firm focuses on to enhance trading strategies, optimizing performance, and providing a competitive edge to clients in the fiercely dynamic sports betting industry.

## Funding rounds

- Series A, Feb 6, 2024 — Velo Partners, Bettor Capital

## Investors

- Velo Partners (https://capitalatlas.ai/funds/velo-partners) — Series A
- Bettor Capital (https://capitalatlas.ai/funds/bettor-capital) — Series A