# Betterway

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betterway

- Industry: Financial Services
- Headquarters: Suresnes, France
- Website: www.gobetterway.fr
- Total disclosed funding: $1.8M
- Latest round: Series A (Jan 4, 2021)
- Investors on record: 3

## About

Betterway SAS is a mobility solutions provider focused on enhancing employee transportation across France through innovative and sustainable options, including their Betterway mobility pass.Founded in 2019 in Suresnes, France, Betterway SAS offers a mobility solution that allows employees to access various transportation modes. The company has raised EUR 1.5 million in Series A funding on January 4, 2021, attracting investors such as Aster Capital, WaterStart Capital, and Plug and Play Ventures. The co-founders include Alain Mady-Fetherstone, Christian Cox, Denis Saada, Eugenia Alliegro, and Tsadok Eliyahu, with Denis Saada serving as the CEO. Betterway has completed one deal to date, with a current valuation of EUR 7.057 mn.Betterway offers a comprehensive mobility solution aimed at enhancing employee transportation options for companies across France. Their core product, the Betterway mobility pass, is a sustainable mobility budget provided by employers that allows employees to access a wide range of transportation modes for their commutes, including public transit, bike-sharing, and other green mobility solutions. The service is accessible through a user-friendly web application that allows employees to track their budgets and manage payments seamlessly. Betterway's platform supports over 12,000 mobility merchants across France, enabling users to purchase tickets for public transport, rent bikes, and even buy equipment related to transportation. The service primarily targets businesses looking to improve employee mobility and well-being, as well as local governments and organizations aiming to promote sustainable transport solutions within communities.Betterway generates revenue through partnerships with businesses that provide their employees access to the mobility pass program. The company operates on a B2B model, signing various employers who contribute to their employees' mobility budgets. Each employer can allocate funds of up to EUR 700 per employee annually under the Forfait Mobilités Durables, ensuring compliance with URSSAF regulations. Transactions generally occur as employers fund their employees' mobility accounts, which can then be used for various transportation expenses. By offering a flexible payment structure, Betterway supports employees while enhancing company benefits.In January 2021, Betterway SAS raised EUR 1.5 million in Series A funding, which will be utilized to expand its service offerings and enhance its platform. The company is exploring the development of new product features aimed at further integrating sustainable mobility options. Future growth plans include expanding its operations into additional regions of France and potentially into neighboring countries, aiming for a broader market presence by 2025. The recent funding will support these initiatives, enabling Betterway to enhance its technology and outreach efforts.

## Funding rounds

- Series A, Jan 4, 2021, $1.8M — Aster Capital, Plug and Play, WaterStart Capital

## Investors

- Aster Capital (https://capitalatlas.ai/funds/aster-capital) — Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- WaterStart Capital — Series A