# BetterTradeOff Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bettertradeoff-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.bettertradeoff.com
- Total disclosed funding: $5.9M
- Latest round: Series A (Jan 9, 2023)
- Investors on record: 3

## About

BetterTradeOff Pte. Ltd. is a company focused on enhancing decision-making processes through innovative analytical tools and platforms designed for individuals and businesses in financial planning and investment strategies.Founded in 2015, BetterTradeOff Pte. Ltd. is based in Singapore and specializes in providing solutions for decision-making in financial contexts. The company was formed by Laurent Bertrand, who leads as CEO. In January 2023, it successfully raised USD 5.86 mn in a Series A funding round, valuing the company at USD 55.06 mn, with participation from investors including SC Ventures, B7 Capital, and PostFinance.BetterTradeOff specializes in innovative solutions designed to enhance decision-making processes for individuals and businesses alike. Their core offerings focus on advanced analytical tools and platforms that assist users in evaluating trade-offs across various scenarios, including financial planning, resource allocation, and investment strategies. These products aim to simplify complex decision-making by providing clear, data-driven insights that help users weigh options effectively. The company primarily serves a diverse clientele that includes financial advisors, corporate executives, and individual investors, all seeking to optimize their decision-making frameworks. BetterTradeOff has established a presence in key markets, particularly in North America and Europe, where demand for sophisticated decision-support tools is growing.In the most recent fiscal year, BetterTradeOff reported a revenue of USD 921,181, with an EBITDA of USD -1,811,964. The company generates revenue through a subscription-based model, providing access to its analytical platforms for a recurring fee. Clients, including businesses and financial professionals, typically engage with the company by subscribing to service tiers that range in features and capabilities, allowing them to choose based on their specific needs. The transactions are structured around annual or monthly subscriptions, which may include additional costs for premium features or personalized support. Flagship products that incorporate proprietary algorithms and tools are significant contributors to the revenue stream, attracting both new clients and retaining existing users.In December 2023, BetterTradeOff Pte. Ltd. raised USD 5.86 mn in Series A funding to support its growth initiatives. The funding, which values the company at USD 55.06 mn, will be utilized to enhance product development and expand into new markets. The company plans to launch enhanced decision-making tools aimed at financial professionals and individual investors by mid-2024. Additionally, BetterTradeOff is targeting expansion into the Asia-Pacific region, with plans to establish a local presence by the end of 2024.

## Funding rounds

- Series A, Jan 9, 2023, $5.9M — PostFinance, SC Ventures, B7 Capital

## Investors

- PostFinance — Series A
- SC Ventures — Series A
- B7 Capital — Series A