# Betterthanorganic Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betterthanorganic-pvt

- Industry: Food
- Headquarters: Bangalore, India
- Website: www.livingfood.co
- Total disclosed funding: $7.5M
- Latest round: Series A (Dec 22, 2021)
- Investors on record: 6

## About

Betterthanorganic Pvt Ltd. specializes in innovative organic food products aimed at health-conscious consumers, delivering solutions that enhance overall well-being. Their commitment to quality and nutrition is reflected in their diverse product range.Betterthanorganic Pvt Ltd. was founded in 2018 and is headquartered in Bangalore, India. The company focuses on developing organic food products that cater to health-focused consumers. The firm has raised a total of INR 560 million in Series A funding as of December 22, 2021, led by Amasia, with participation from Blume Ventures, Nexus Venture Partners, SOSV, and Xander Group. The CEO, Akash Sajith, is among the founders, alongside Niranjan S and Shikha Lakhanpal.LivingFood focuses on delivering a range of innovative food products that cater to health-conscious consumers. Their core offerings include organic snacks, plant-based meal solutions, and functional beverages designed to enhance well-being. Each product is crafted with high-quality ingredients aimed at addressing specific dietary needs, such as gluten-free or vegan options, promoting a balanced lifestyle. LivingFood primarily targets health-focused retailers and direct-to-consumer channels, serving a customer base that includes fitness enthusiasts, families seeking nutritious options, and individuals with specific dietary restrictions. The company has established a presence in various geographical markets, including North America, Europe, and parts of Asia, ensuring wide accessibility to their products.LivingFood generates revenue through a diverse structure that includes direct-to-consumer sales and partnerships with health-focused retailers and distributors. The company’s flagship products, which include nutrient-dense snacks and ready-to-eat meals, are positioned at competitive price points, appealing to a broad audience. As of 2023, the company reported a revenue of INR 0 and an EBITDA of -62.3.Following the recent Series A funding of INR 560 million raised on December 22, 2021, Betterthanorganic Pvt Ltd. plans to expand its operational footprint to Mumbai and other cities in India. The funds will be allocated to enhance logistics and technology solutions, facilitating the rollout of new brands in the upcoming year. The company's strategy aims to improve product visibility and accessibility as it seeks to penetrate additional markets.

## Funding rounds

- Series A, Dec 22, 2021, $7.5M — Nexus Venture Partners, Xander Group, SOSV, Blume Ventures, Amasia
- Seed, May 8, 2020, $0M — SOSV, Food-X

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Food-X — Seed
- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Series A
- Xander Group — Series A
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Series A
- Amasia (https://capitalatlas.ai/funds/amasia) — Series A