# Betterpic OU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betterpic-ou

- Industry: Software
- Headquarters: Tallinn, Estonia
- Website: www.betterpic.io/
- Total disclosed funding: $2.5M
- Latest round: Seed (Jul 29, 2025)
- Investors on record: 2

## About

Based in Estonia, Betterpic OU specializes in an innovative AI-driven service that generates high-quality, photorealistic professional headshots, catering to a diverse client base in the North American and European markets.Founded in 2023, Betterpic OU offers a platform for generating professional headshots using artificial intelligence technology. The company has successfully completed one deal, with the most recent funding round occurring on July 29, 2025. They raised USD 2.5 mn in a Seed round co-led by Market One Capital and Shilling Capital Partners. There are no known pivots or changes in business operations or affiliations with parent companies or subsidiaries. The founder’s prior history is not specified.BetterPic specializes in the provision of an AI-based headshot generation service, delivering high-quality, photorealistic professional headshots in 4K resolution. The core product allows users to create personalized headshots by selecting from over 150 styles and utilizing an AI style builder that recommends suitable outfits based on the uploaded images. The platform serves a diverse clientele, including professionals such as real estate agents, lawyers, and job seekers, seeking polished and appealing images for use on social media, websites, and business materials. BetterPic’s services are designed to streamline the process of obtaining professional headshots, eliminating the need for traditional photography sessions and enabling users to receive their images in under an hour. The company operates in several geographical markets, focusing primarily on North America and Europe, catering to a wide range of end users who require professional images for various applications.BetterPic generates revenue through a tiered pricing model for its headshot generation services, offering distinct packages tailored to individual users and teams. Customers can select from different plans, including a basic package offering 20 headshots for a single price, and more comprehensive options providing up to 120 headshots with additional features and support. Each transaction involves the purchase of these packages, which can include options for manual edits and re-dos, ensuring customer satisfaction. The company also incorporates add-on services, such as unlimited editing requests priced at a set fee, which contribute to overall revenue. The structured transaction process allows for direct sales to consumers, emphasizing the flexibility and accessibility of their offerings in the professional photography market.In August 2025, Betterpic OU raised USD 2.5 mn in Seed funding to expand its artificial intelligence imaging platform, scale its business-to-business offerings, and integrate into the fashion photography ecosystem. The funding will support the launch of upcoming new products designed to enhance user experience and broaden market reach. The company aims to enter new geographical markets, with specific plans for expansion into additional regions by 2026.

## Funding rounds

- Seed, Jul 29, 2025, $2.5M — Shilling Capital Partners, Market One Capital

## Investors

- Shilling Capital Partners (https://capitalatlas.ai/funds/shilling-capital-partners) — Seed
- Market One Capital (https://capitalatlas.ai/funds/market-one-capital) — Seed