# betterhood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betterhood

- Industry: Medical Devices & Equipment
- Headquarters: Bangalore, India
- Website: www.betterhood.in/
- Total disclosed funding: $1.7M
- Latest round: Seed (Sep 23, 2026)
- Investors on record: 2

## About

betterhood is an Indian company that focuses on preventive pain-care solutions, offering ergonomic products designed to alleviate discomfort caused by various musculoskeletal issues, enhancing recovery and quality of life for its consumers. Founded in 2024, betterhood operates from Bengaluru, India. The company was co-founded by Vikram Kadam and Neha Zade. The company specializes in preventive pain-care products, featuring ergonomic solutions tailored to address musculoskeletal issues.In September 2026, betterhood raised INR 115 million in seed funding led by new investor Sauce.vc, with participation from returning investor Kairon Capital.The round was part of a larger INR 165 million Seed funding.Their core offerings include a range of ergonomic solutions such as pain relief lotions, recovery sprays, orthotic insoles, and supportive cushions tailored to address various musculoskeletal issues, including back, neck, shoulder, and knee pain. These products aim to alleviate discomfort caused by poor posture, repetitive strain injuries, insufficient recovery, and chronic stress. The company primarily targets consumers suffering from chronic pain conditions, encompassing a wide demographic, including office workers, active individuals, and those facing age-related issues. betterhood India’s products are available in multiple geographical markets, with a focus on urban areas across India. betterhood India operates on a direct-to-consumer sales model, facilitating transactions primarily through their online platform. Customers can purchase individual products or take advantage of promotional offers, such as a flat 10% discount on their first order using a specific code. The product pricing reflects competitive positioning within the sector, with items such as the Magnesium Body Lotion and various orthopedic supports ranging in price from approximately INR 349 to INR 999. This pricing strategy is designed to attract both new customers and retain loyal users, driving repeat purchases and enhancing customer lifetime value. The company’s revenue generation is bolstered by a growing customer base, which includes over 30,000 satisfied users, along with partnerships that may enhance product distribution and visibility in the market. The company plan to use the September 2026 funding to support product expansion, distribution, customer engagement, and hiring. Upcoming products are in the design phase, aimed at enhancing their current offerings, while geographic expansion plans target additional urban markets within India by the end of 2027.

## Funding rounds

- Seed, Sep 23, 2026, $1.2M — Sauce.vc, Kairon Capital
- Seed, Mar 16, 2026, $0.5M — Kairon Capital

## Investors

- Kairon Capital (https://capitalatlas.ai/funds/kairon-capital) — Seed
- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed