# Betterez

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betterez

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.betterez.com
- Latest round: Seed (Mar 8, 2017)
- Investors on record: 1

## About

Betterez Inc. is a technology company offering a specialized reservations and ticketing platform for bus and motorcoach operators, focusing on enhancing digitized transportation solutions for its clients.Founded in 2011 and headquartered in Toronto, Canada, Betterez Inc. provides a multi-tenant bus ticketing system designed to streamline operations for bus operators. The company was acquired by Busbud Inc. in November 2022 from Amadeus Ventures and JetBlue Technology Ventures. The co-founders, Matthew Vagasky and Tal Shalit, have backgrounds in technology and transportation, contributing to the company's growth and innovation. Betterez has participated in 4 funding deals with the latest round raising USD 1.09 mn, marking the total amount raised to USD 1.09 mn.Betterez offers a comprehensive reservations and ticketing platform tailored specifically for bus and motorcoach operators. Its core product, a multi-tenant bus ticketing system, facilitates omnichannel sales and online reservations while streamlining bus inventory and capacity management. The platform enhances user experience through modern customer interaction features, such as real-time notifications, booking options, travel updates, post-trip surveys, and loyalty programs. Betterez serves a diverse client base, including small to enterprise-level bus and motorcoach companies, focusing on North America, Europe, and select regions in Asia, where there is a growing demand for digitized transportation solutions.Betterez generates revenue primarily through a subscription model based on its ticketing and reservations platform. Client transactions involve partnerships with bus and motorcoach companies that pay for access to the software tailored to their operational needs. The pricing structure features various tiers to accommodate different business sizes and complexities, with critical components such as dynamic pricing tools and customer relationship management features. The revenue model emphasizes long-term engagements, fostering ongoing support and updates as part of the service package.In the future, Betterez plans to introduce new features and enhancements to its platform that improve operational efficiency for bus operators. The company aims to expand into additional markets in Europe and Asia by the end of 2024, leveraging recent funding from its acquisition by Busbud Inc. to accelerate the digital transformation of the intercity bus industry, thereby driving more sales and innovation in its operations.

## Funding rounds

- Seed, Mar 8, 2017 — Amadeus Ventures

## Investors

- Amadeus Ventures (https://capitalatlas.ai/funds/amadeus-ventures) — Seed