# Better Place

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-place-2

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.bpcom.jp
- Total disclosed funding: $13M
- Latest round: Series D (Apr 24, 2025)
- Investors on record: 29

## About

Founded in 2011 and located in Tokyo, Japan, Better Place Co.,Ltd., d.b.a Better Place, specializes in offering a corporate pension digital transformation system known as HugONE. The company also provides design and support services for the implementation of corporate pension and retirement allowance systems, as well as design and support for the establishment of corporate defined contribution pension plans. In April 2026, Better Place Co.,Ltd. raised JPY 50 million in?venture funding? from Kyoshin Social Capital.

The firm works in various support operations in the Fukushi Hagukumi Corporate Pension Fund and it also provides designing and implementation services along with operations management for corporate-type defined contribution pensions. The company plans to use the April 2025 funding to continue the development of its app for corporate pensions.

The company plans to use the April 2026 funding to upgrade its service infrastructure, enhance customer experience, and bolster recruitment efforts.

## Funding rounds

- Series D, Apr 24, 2025, $2.6M — Asset Management One, Freee Co., Ltd., Tochigin Capital & Consulting, Rheos Capital Partners, PERSOL VENTURE PARTNERS, Aichi Capital, Chiba Kogin Capital Partners
- Series C, Jul 11, 2024, $1.9M — Gogin Capital, iSGS Investment Works, Saison Ventures, Shikoku Alliance Capital, Sapphire Capital, Dual Bridge Capital, Iwagin Mirai Investment
- Series B, Mar 5, 2024, $1.5M — Sagin Capital & Consulting, Iyogin Capital, YMFG Capital, Wing Capital Partners, Dual Bridge Capital
- Series B, Aug 23, 2023, $2.6M — Mizuho Capital, SBI Investment, Oita Venture Capital, UTokyo Innovation Platform, Hokuhoku Capital, Shigin Regional Economic Research Institute, 15th Rock, Kiyo Capital Management, Chugin Capital Partners
- Series A, Dec 22, 2021, $4.7M — Mizuho Capital, Chatwork Co., Ltd., UTokyo Innovation Platform, LITALICO

## Investors

- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A, Series B
- Chatwork Co., Ltd. — Series A
- UTokyo Innovation Platform (https://capitalatlas.ai/funds/utokyo-innovation-platform) — Series A, Series B
- LITALICO — Series A
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series B
- Oita Venture Capital (https://capitalatlas.ai/funds/oita-venture-capital) — Series B
- Hokuhoku Capital (https://capitalatlas.ai/funds/hokuhoku-capital) — Series B
- Shigin Regional Economic Research Institute (https://capitalatlas.ai/funds/shigin-regional-economic-research-institute) — Series B
- 15th Rock (https://capitalatlas.ai/funds/15th-rock) — Series B
- Kiyo Capital Management (https://capitalatlas.ai/funds/kiyo-capital-management) — Series B
- Chugin Capital Partners (https://capitalatlas.ai/funds/chugin-capital-partners) — Series B
- Sagin Capital & Consulting (https://capitalatlas.ai/funds/sagin-capital-consulting) — Series B
- Iyogin Capital (https://capitalatlas.ai/funds/iyogin-capital) — Series B
- YMFG Capital (https://capitalatlas.ai/funds/ymfg-capital) — Series B
- Wing Capital Partners (https://capitalatlas.ai/funds/wing-capital-partners) — Series B
- Dual Bridge Capital (https://capitalatlas.ai/funds/dual-bridge-capital) — Series B, Series C
- Gogin Capital — Series C
- iSGS Investment Works (https://capitalatlas.ai/funds/isgs-investment-works) — Series C
- Saison Ventures (https://capitalatlas.ai/funds/saison-ventures) — Series C
- Shikoku Alliance Capital (https://capitalatlas.ai/funds/shikoku-alliance-capital) — Series C
- Sapphire Capital (https://capitalatlas.ai/funds/sapphire-capital) — Series C
- Iwagin Mirai Investment (https://capitalatlas.ai/funds/iwagin-mirai-investment) — Series C
- Asset Management One — Series D
- Freee Co., Ltd. — Series D
- Tochigin Capital & Consulting (https://capitalatlas.ai/funds/tochigin-capital-consulting) — Series D
- Rheos Capital Partners (https://capitalatlas.ai/funds/rheos-capital-partners) — Series D
- PERSOL VENTURE PARTNERS (https://capitalatlas.ai/funds/persol-venture-partners) — Series D
- Aichi Capital (https://capitalatlas.ai/funds/aichi-capital) — Series D
- Chiba Kogin Capital Partners (https://capitalatlas.ai/funds/chiba-kogin-capital-partners) — Series D