# Better Juice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-juice

- Industry: Food
- Headquarters: Rehovot, Israel
- Website: www.better-juice.com
- Total disclosed funding: $8M
- Latest round: Series A (Jan 17, 2024)
- Investors on record: 8

## About

Founded in 2017 by co-founders Eran Blachinsky and Gali Yarom and based in Rehovot, Israel, Better Juice, Ltd. manufactures non-sugaring fruit juice such as orange, strawberry, raspberry, and apple beverages. In January 2024, Better Juice Series A funding was led by investor Ingredion Incorporated, with participation from another investor, The Food Tech Lab.

Better Juice's core technology focuses on reducing sugar content in fruit-based products. The company utilizes natural enzymes from non-GMO microorganisms to convert fruit sugars into dietary fibers and non-digestible sugars. This process involves a pass-through production step and allows for a reduction in various types of sugars, including sucrose, glucose, and fructose. The technology is designed to preserve the flavor, sensory aroma, and quality of fruit products while providing a clean label option.

The company will use the January 2024 funding to further accelerate the development of its sugar reduction technology and fast-track its entry into the US juice market.

## Funding rounds

- Series A, Jan 17, 2024 — Ingredion Incorporated, Food Tech Lab
- Seed, Jun 23, 2021, $8M — Maverick Capital, Semillero Partners, iAngels, The Kitchen - FoodTech Hub, Food Tech Lab, Schestowitz Group, NEOME -Women Investing Club

## Investors

- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Seed
- Semillero Partners — Seed
- iAngels (https://capitalatlas.ai/funds/iangels) — Seed
- The Kitchen - FoodTech Hub — Seed
- Food Tech Lab (https://capitalatlas.ai/funds/food-tech-lab) — Seed, Series A
- Schestowitz Group — Seed
- NEOME -Women Investing Club (https://capitalatlas.ai/funds/neome-women-investing-club) — Seed
- Ingredion Incorporated — Series A