# Better Home & Finance Holding Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-home-finance-holding-company

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.better.com
- Total disclosed funding: $407M
- Latest round: Series D (Nov 1, 2020)
- Investors on record: 16

## About

Better Holdco, Inc. is a technology-driven financial services company specializing in transforming the home loan process with innovative AI-powered solutions for mortgage lending and home equity. Founded in 2014 by founder Vishal Garg, Better Holdco, Inc. is focused on modernizing the mortgage landscape through technology. The company is headquartered in New York, US, and has completed 1 deal to date. On April 14, 2025, the company raised USD 265 mn in the LP Direct funding round led by SoftBank Group, bringing the total amount raised to USD 265 mn. The founder's background details are not available.Better Mortgage is a technology-driven financial services company that focuses on revolutionizing the home loan process through its AI-powered platforms. The company’s primary offerings include mortgage loans, home equity lines of credit (HELOCs), and associated services such as title insurance, real estate brokerage, and home inspections. The One Day Mortgage™ and One Day HELOC™ products allow customers to secure mortgage approvals and access cash from their home equity swiftly, with underwriting determinations possible within 24 hours of submitting necessary documentation. Better Mortgage caters to a diverse range of clients, including first-time homebuyers, real estate investors, and homeowners looking to refinance or leverage their home equity. Its services are available primarily in the United States, targeting states such as California, New York, and Texas while ensuring compliance with local lending regulations.Better Mortgage generates revenue through the provision of mortgage loans and ancillary services, effectively positioning itself as a direct lender in the residential mortgage market. The firm engages in direct-to-consumer transactions, where clients apply for loans via an online platform and benefit from transparent pricing structures. Revenue streams are derived from origination fees, title insurance services, and commissions from real estate transactions facilitated through their partner agents. The company’s flagship offerings, including the One Day Mortgage™ and One Day HELOC™, streamline the loan process, enhancing customer experience and satisfaction. By leveraging technology, Better Mortgage minimizes operational costs, which could lead to competitive pricing and potentially higher transaction volumes in various geographical markets.In April 2025, SoftBank Group invested USD 265 million in Better Home & Finance as part of restructuring, with the capital intended to support the company's growth initiatives. Better Home & Finance is likely to focus on launching new products and expanding its market presence, potentially targeting additional states across the United States to enhance service availability and reach a broader customer base.

## Funding rounds

- Series D, Nov 1, 2020, $197M — L Catterton, Ally Financial Inc., American Express Ventures, Activant Capital, Ping An Global Voyager Fund, 9Yards Capital
- Series C, Aug 19, 2019, $85M — Kleiner Perkins, Healthcare of Ontario Pension Plan, Pine Brook Partners, Ally Financial Inc., Goldman Sachs Asset Management, American Express Ventures, Citi Ventures, Activant Capital, Ping An Global Voyager Fund, 9Yards Capital, AGNC Ventures
- Series C, Feb 21, 2019, $5M — Citi Ventures
- Series C, Jan 31, 2019, $75M — Kleiner Perkins, Healthcare of Ontario Pension Plan, Pine Brook Partners, Goldman Sachs Asset Management, American Express Ventures, Citi Ventures
- Series B, Feb 9, 2017, $15M — Kleiner Perkins, Pine Brook Partners, Goldman Sachs Asset Management
- Series A, Jun 12, 2016, $30M — Pine Brook Partners, Goldman Sachs Asset Management, IA Ventures, Moderne Ventures, 1/0 Capital, KCK Group

## Investors

- Pine Brook Partners (https://capitalatlas.ai/funds/pine-brook-partners) — Series A, Series B, Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series A, Series B, Series C
- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Series A
- Moderne Ventures (https://capitalatlas.ai/funds/moderne-ventures) — Series A
- 1/0 Capital (https://capitalatlas.ai/funds/1-0-capital) — Series A
- KCK Group — Series A
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B, Series C
- Healthcare of Ontario Pension Plan — Series C
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series C, Series D
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C
- Ally Financial Inc. — Series C, Series D
- Activant Capital (https://capitalatlas.ai/funds/activant-capital) — Series C, Series D
- Ping An Global Voyager Fund (https://capitalatlas.ai/funds/ping-an-global-voyager-fund) — Series C, Series D
- 9Yards Capital (https://capitalatlas.ai/funds/9yards-capital) — Series C, Series D
- AGNC Ventures (https://capitalatlas.ai/funds/agnc-ventures) — Series C
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series D