# Better Home Care Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-home-care-services

- Industry: Healthcare IT
- Headquarters: London, UK
- Website: www.liftedcare.com
- Total disclosed funding: $8.1M
- Latest round: Series A (Mar 18, 2021)
- Investors on record: 5

## About

Better Home Care Services Limited provides specialized home care solutions, focusing on personalized services that empower individuals to maintain their independence at home.Founded in 2018, Better Home Care Services Limited operates under the brand name Lifted, delivering home care services across England and Wales, with headquarters in London. The founders, Mark Bjornsgaard and Rachael Crook, have extensive experience in the care sector. As of March 2021, the company raised GBP 4.55 million in Series A funding, led by Fuel Ventures with participation from 1818 Venture Capital and others. This funding brought the total amount raised to GBP 4.55 million, with a current company valuation of GBP 7.03 million.Lifted specializes in providing personalized home care solutions designed to support individuals in living independently for as long as possible. Their core offerings include live-in care services and home care visits, tailored to meet the unique needs of clients ranging from the elderly to those requiring specialized support due to conditions like dementia. The company emphasizes a matching process that pairs clients with skilled, compassionate carers who ensure not only medical and domestic care but also companionship and emotional support. Lifted operates across England and Wales, focusing on urban centers such as London, Bath, and Brighton, and serves a diverse client base that includes families seeking assistance for elderly relatives and individuals with specific care needs.Lifted generates revenue through a structured transaction model primarily based on direct-to-consumer services. Clients can access home care visits, with a minimum duration of one hour, or opt for live-in care, where a carer resides in the client’s home for an agreed period. Payment structures are typically arranged on a per-visit basis for home care services or can involve longer-term agreements for live-in care. The pricing plans reflect the level of care required, ensuring that clients receive appropriate support while allowing families to budget effectively for essential services. The company's reputation for quality care and personalized service contributes to its market positioning and appeal within the home care sector.In March 2021, Better Home Care Services Limited raised GBP 4.55 million in Series A funding, led by Fuel Ventures, to support the scaling of its social care platform. The company is focused on expanding its services into new geographic regions and plans to enhance its product offerings to better meet the needs of clients. Specific details on upcoming products or regions have not been disclosed, but the funding will be utilized to facilitate these growth initiatives.

## Funding rounds

- Series A, Mar 18, 2021, $6.3M — Fuel Ventures, Perivoli Innovations, 1818 Venture Capital, NOVIT Ventures
- Seed, Mar 18, 2020, $1.8M — Fuel Ventures, Vitry Enfants

## Investors

- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed, Series A
- Vitry Enfants — Seed
- Perivoli Innovations (https://capitalatlas.ai/funds/perivoli-innovations) — Series A
- 1818 Venture Capital (https://capitalatlas.ai/funds/1818-venture-capital) — Series A
- NOVIT Ventures (https://capitalatlas.ai/funds/novit-ventures) — Series A