# Better Half

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-half

- Industry: Internet
- Headquarters: London, UK
- Website: www.getpaired.com
- Total disclosed funding: $3.6M
- Latest round: Seed (Apr 26, 2021)
- Investors on record: 1

## About

Better Half Limited is a relationship-focused digital platform that enhances emotional connections between couples through innovative digital solutions, primarily its app that offers interactive experiences and expert advice.Better Half Limited, founded in 2019 and headquartered in London, UK, is a company that develops a relationship app for couples. The company has conducted a total of 2 deals with its most recent funding round being a Seed round in April 2021, where it raised GBP 2.6 million led by Eka Ventures. The company's founders include Alyssa Bonanno, Kevin Shanahan, and Sarah Byram, while Kevin Shanahan serves as the CEO. Better Half Limited has not undergone any major pivots or changes in its business strategy since its inception.Better Half Limited operates the Paired app, a digital platform designed to improve relationships through daily conversation starters, expert advice, and interactive games. The app engages users in activities that promote emotional closeness and is tailored for couples at various relationship stages. The service is accessible in markets such as the United States, Canada, the United Kingdom, and Australia, targeting individuals and couples seeking to enhance their romantic connections.The primary revenue model for Paired is based on subscription services, where users pay to access premium features. Subscriptions can be on a monthly or annual basis, allowing users to unlock additional content and personalized experiences. The app’s pricing structure offers different tiers, providing access to features like advanced relationship journeys and exclusive expert content, generating revenue directly from consumers through app stores and online payment systems.In April 2021, Better Half Limited raised GBP 2.6 million in Seed funding, led by Eka Ventures, to expedite its global growth and product development. The company plans to launch new features and enhance its platform, with an eye on expanding into additional markets beyond its current presence in the United States, Canada, the United Kingdom, and Australia. This funding will support the development of these new products and facilitate entry into new geographic regions.

## Funding rounds

- Seed, Apr 26, 2021, $3.6M — Eka Ventures

## Investors

- Eka Ventures (https://capitalatlas.ai/funds/eka-ventures) — Seed