# Better Dairy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-dairy

- Industry: Food
- Headquarters: London, UK
- Website: www.betterdairy.co.uk
- Total disclosed funding: $24M
- Latest round: Series A (Jan 21, 2022)
- Investors on record: 9

## About

Better Dairy Limited is a London-based company that specializes in producing innovative plant-based dairy alternatives using advanced fermentation technology.Founded in 2020 in London, UK, Better Dairy Limited focuses on creating dairy alternatives that replicate the taste and texture of traditional dairy products. Led by CEO Jevan Nagarajah, the company has secured two funding rounds, with its most recent Series A round raising GBP 16.24 mn on January 21, 2022, co-led by Happiness Capital and additional investors including Redalpine, Vorwerk Ventures, Acequia Capital, Manta Ray Ventures, and Stray Dog Capital. Better Dairy has raised a total of GBP 16.24 mn to date, with a current valuation of GBP 68.93 mn.Better Dairy specializes in producing innovative dairy alternatives that leverage fermentation technology. Their core offerings focus on delivering the taste and texture of traditional dairy while being plant-based and sustainable. The company caters to a customer base that includes health-conscious individuals, vegans, vegetarians, and environmentally aware consumers, primarily marketing its products in Europe and North America, where the demand for plant-based options is growing rapidly.Better Dairy generates revenue through a direct-to-consumer sales model and partnerships with various retailers and wholesalers. The company emphasizes long-term relationships with partners to enhance market reach and ensure product availability. Their flagship products are priced competitively and characterized by unique formulations, aligning with the growing dairy alternative market.Following their latest funding round in January 2022, Better Dairy plans to expand its workforce from eight to 35 employees and move into a new 6,000-square-foot laboratory and office space in East London. The company aims to enter the relatively untapped market for hard and aged dairy-free cheeses, utilizing the funding to support product development in this area.

## Funding rounds

- Series A, Jan 21, 2022, $22M — Vorwerk Ventures, Acequia Capital, Redalpine, Stray Dog Capital, Manta Ray Ventures, Happiness Capital
- Seed, Sep 2, 2020, $2.1M — Entrepreneur First, Stray Dog Capital, Happiness Capital, CPT Capital, Veg Capital

## Investors

- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed
- Stray Dog Capital (https://capitalatlas.ai/funds/stray-dog-capital) — Seed, Series A
- Happiness Capital (https://capitalatlas.ai/funds/happiness-capital) — Seed, Series A
- CPT Capital — Seed
- Veg Capital (https://capitalatlas.ai/funds/veg-capital) — Seed
- Vorwerk Ventures (https://capitalatlas.ai/funds/vorwerk-ventures) — Series A
- Acequia Capital (https://capitalatlas.ai/funds/acequia-capital) — Series A
- Redalpine (https://capitalatlas.ai/funds/redalpine) — Series A
- Manta Ray Ventures (https://capitalatlas.ai/funds/manta-ray-ventures) — Series A