# Better.co.uk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-co-uk

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.better.co.uk
- Total disclosed funding: $26M
- Latest round: Series B (May 4, 2018)
- Investors on record: 8

## About

Better.co.uk is a London-based online mortgage broker that simplifies the mortgage application process for various client types, including first-time buyers and investors, by providing tailored advice and seamless access to lenders.Better.co.uk, established in 2015 and headquartered in London, UK, operates as a mortgage brokerage that focuses on connecting clients with suitable mortgage products. In November 2021, Better Holdco, Inc. acquired Trussle Lab Ltd., allowing it to penetrate the GBP 1.5 trillion UK mortgage market. The firm has successfully executed 6 deals since its inception, with the latest funding round amounting to GBP 7.5 mn from investors including Finch Capital and Goldman Sachs Merchant Banking Division. The founder's previous endeavors are not specified.Better.co.uk provides free online mortgage brokerage services, primarily aimed at first-time buyers, next-time buyers, and buy-to-let investors. Its services encompass personalized mortgage advice, connecting clients with mortgage advisers, and facilitating streamlined applications. The company also offers SmartBuyer to match clients with surveyors and conveyancers, targeting clients throughout the UK.For the year 2022, Better.co.uk recorded a revenue of GBP 8,323,293.50, with an EBITDA of GBP -21,470,873.70. The brokerage operates primarily on a commission basis from lenders upon successful mortgage deals, with no upfront fees for most clients, contingent on their credit history.Looking ahead, Better.co.uk aims to expand its product offerings and geographical reach. The acquisition of Trussle Lab Ltd. is expected to facilitate access to the UK mortgage market, which is significantly larger than its current operations. Funding of GBP 7.5 mn from the recent deal will be instrumental in supporting these expansion efforts and developing new products designed to enhance the customer experience. Specific timelines for product launches or market expansions have not been disclosed.

## Funding rounds

- Series B, May 4, 2018, $18M — Goldman Sachs Asset Management, Seedcamp, Propel, Finch Capital
- Seed, Feb 24, 2017, $5.5M — Seedcamp, ZPG Plc, Finch Capital, LocalGlobe
- Seed, Jan 12, 2016, $1.5M — Seedcamp, Pi Labs, LocalGlobe, Squadron Venture Media

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed, Series B
- Pi Labs (https://capitalatlas.ai/funds/pi-labs) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Squadron Venture Media — Seed
- ZPG Plc — Seed
- Finch Capital (https://capitalatlas.ai/funds/finch-capital) — Seed, Series B
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series B
- Propel (https://capitalatlas.ai/funds/propel) — Series B