# Better Choice Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-choice-company

- Industry: Consumer Products
- Headquarters: Oldsmar, US
- Website: www.betterchoicecompany.com
- Total disclosed funding: $19M
- Latest round: Series F (Oct 1, 2020)
- Investors on record: 2

## About

Based in New York and founded in 2001, US, Better Choice Company Inc. operates as a pet health and wellness company that offers pet products and hemp-derived CBD supplements. Mr. Young serves as the chairman of the company. In January 2021, the company received USD 2.7 million from unspecified investors. In February 2021, Better Choice filed to become a public company in NYSE.

The company offers consumers a wide variety of recognized premium pet products such as freeze-dried raw food, natural treats, supplements for nutritional intake, and oral care products.

The company generates revenue by selling its products through e-commerce platforms like Chewy and Amazon, brick and mortar outlets like Petco and PetSmart, direct to consumers through its own website, and internationally.

The company plans to be listed on the NYSE American under the symbol BTTR.

## Funding rounds

- Series F, Oct 1, 2020, $19M — Cambridge Companies SPG, Clarke Capital Partners

## Investors

- Cambridge Companies SPG (https://capitalatlas.ai/funds/cambridge-companies-spg) — Series F
- Clarke Capital Partners — Series F