# Better Brand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-brand

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.eatbetter.com
- Total disclosed funding: $6M
- Latest round: Series A (Jun 21, 2023)
- Investors on record: 4

## About

Based in the US, Better Brand operates as an ecommerce platform focused on enhancing online retail experiences for businesses of all sizes, providing essential tools for managing online sales effectively.Founded in 2021 and headquartered in Los Angeles, US, Better Brand specializes in offering an ecommerce platform for businesses. Aimee Yang, the CEO and founder, leads the company. Better Brand has successfully raised USD 6.00 mn in Series A funding on June 21, 2023, with Verso Capital as the lead investor and participation from several others. The total amount raised by the company stands at USD 6.00 mn with a current valuation of USD 176.00 mn.Better Brand's primary offering is a robust ecommerce platform that supports businesses in creating, managing, and scaling their online storefronts. Features include payment processing, inventory management, and customizable templates, appealing to a diverse clientele ranging from individual entrepreneurs to larger enterprises across North America, Europe, and Asia-Pacific.The company's revenue model is based on subscription plans that cater to various business needs, coupled with transaction fees on sales through the platform. This structure allows businesses to select plans aligned with their operational requirements, ensuring a reliable revenue stream through both subscriptions and sales-based models.Following the Series A funding of USD 6.00 mn secured on June 21, 2023, Better Brand intends to expand its market presence in North America and Europe while developing additional products. These funds will be utilized to enhance their market reach and improve their product offerings.

## Funding rounds

- Series A, Jun 21, 2023, $6M — Verso Capital, Gaingels, 776, Craft Lane Capital

## Investors

- Verso Capital (https://capitalatlas.ai/funds/verso-capital) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- 776 (https://capitalatlas.ai/funds/776) — Series A
- Craft Lane Capital — Series A