# Better Booch

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/better-booch

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.betterbooch.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Jan 31, 2022)
- Investors on record: 4

## About

Better Booch, LLC, based in the US, formulates organic kombucha beverages that promote health benefits through naturally occurring probiotics and diverse flavors catering to health-conscious consumers.Better Booch, LLC specializes in the production of organic kombucha. The company was founded in 2012 in Los Angeles, US by Ashleigh Lockerbie and Trey Lockerbie. Trey Lockerbie serves as the CEO. In November 2023, Better Booch raised USD 7.8 mn in venture funding from Wellness Growth Ventures, indicating a focus on scaling operations and product offerings. The firm has been involved in a total of 4 deals, with the most recent deal taking place on November 28, 2023.Better Booch specializes in the production of organic kombucha, a fermented tea known for its health benefits, particularly its naturally-occurring probiotics that support digestion, immune health, and stress reduction. The company offers a diverse range of flavor profiles that cater to various consumer preferences, with popular options such as Morning Glory, Ginger Boost, Golden Pear, and Strawberry Lemonade included in their Best Sellers Variety Pack. Each flavor features a unique combination of organic ingredients and is packaged in 12-ounce cans, which are environmentally friendly and recyclable. Better Booch primarily serves health-conscious consumers, including individuals seeking low-sugar beverage alternatives and those interested in gut health, with its products available through both direct-to-consumer sales on its website and through various retail partnerships across the United States and select international markets.Better Booch generates revenue through multiple sales channels, including direct-to-consumer transactions on its website, where customers can purchase individual products or subscribe for regular shipments. Their flagship offerings, such as the Best Sellers Variety Pack, are typically sold in cases of 12 cans, providing consumers with a convenient way to experience their different flavors. The pricing strategy reflects the premium nature of the product, emphasizing organic and sustainably sourced ingredients. Additionally, the company may engage in partnerships with retailers and wholesalers to expand its market reach, ensuring that its kombucha is accessible to a broader audience. Through these channels, Better Booch aims to capture the growing demand for healthy beverage options in both retail environments and online marketplaces.In November 2023, Better Booch, LLC raised USD 7.8 mn in venture funding, which will support the development of new product lines and expansion into new markets. The company is focusing on introducing innovative flavors and health-focused kombucha variants. They aim to enhance their distribution channels, targeting major metropolitan areas across the US by the end of 2024. The recent funding will facilitate this expansion and help meet the increasing consumer demand for healthier beverage alternatives.

## Funding rounds

- Seed, Jan 31, 2022, $2.5M — Outbound Ventures, Mindset Ventures, H Venture Partners, Springdale Ventures

## Investors

- Outbound Ventures (https://capitalatlas.ai/funds/outbound-ventures) — Seed
- Mindset Ventures (https://capitalatlas.ai/funds/mindset-ventures) — Seed
- H Venture Partners (https://capitalatlas.ai/funds/h-venture-partners) — Seed
- Springdale Ventures (https://capitalatlas.ai/funds/springdale-ventures) — Seed