# BeTheBeast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bethebeast

- Industry: Internet
- Headquarters: Torrance, US
- Website: www.bethebeast.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Apr 17, 2019)
- Investors on record: 5

## About

BeTheBeast, Inc. is a platform dedicated to streaming youth sports events, offering live and on-demand broadcasts that enhance visibility for athletes and engagement for families, coaches, and sports organizations.Founded in 2011 in Torrance, US, BeTheBeast, Inc. specializes in streaming youth sports events. The company has executed eight deals, with its most recent funding round occurring in April 2019. The latest round raised USD 0.65 mn through an Angel round from investors including Archer Capital Group, Pasadena Angels, and Tech Coast Angels. The founder's previous experience prior to BeTheBeast is not documented in available information.BeTheBeast primarily offers a platform that streams youth sports events, focusing on live and on-demand broadcasts for families, fans, and coaches. This service provides real-time access to various sporting events, including women's and men's basketball and volleyball, promoting engagement and visibility for youth sports. The platform is designed to facilitate recruitment for athletes by showcasing their performances to a broader audience, thereby solving the challenges of limited exposure in traditional youth sports settings. The target users include athletes, their families, coaches, and sports organizations, allowing for a comprehensive ecosystem that enhances the youth sports experience. BeTheBeast operates in multiple geographical markets, expanding its reach beyond local communities to include broader audiences interested in youth sports across the United States.BeTheBeast generates revenue through a subscription-based model that allows clients to access live streaming services and on-demand content. Clients may include sports teams, leagues, schools, and individual athletes seeking to promote their events and performances. The transaction structure is designed to support both direct-to-consumer and B2B engagements, enabling partnerships with organizations that can utilize the platform for their own events. Individual pricing plans for subscriptions may vary depending on factors such as duration of access and specific features included, such as enhanced visibility for games or recruitment services. The company's flagship service, live streaming of youth sports, serves as a cornerstone for its revenue generation strategy, ensuring a continuous flow of content tailored to its user base.BeTheBeast plans to leverage its recent funding from the Angel round to expand its platform capabilities and enhance user engagement through the development of new features aimed at improving the viewing experience. Additionally, the company is targeting expansion into new geographic regions to broaden its audience base, seeking to reach markets outside of the US by late 2020. The strategic investments from the latest funding round are expected to support these initiatives and facilitate the launch of new products designed to capture a larger share of the youth sports streaming market.

## Funding rounds

- Seed, Apr 17, 2019 — BAM Ventures
- Seed, May 1, 2015 — Wavemaker Partners
- Seed, Oct 3, 2014 — Wavemaker Partners
- Seed, Nov 15, 2013 — Wavemaker Partners
- Angel, Apr 23, 2013, $0.7M — Pasadena Angels, Tech Coast Angels, Archer Capital Group

## Investors

- Pasadena Angels (https://capitalatlas.ai/funds/pasadena-angels) — Angel
- Tech Coast Angels — Angel
- Archer Capital Group (https://capitalatlas.ai/funds/archer-capital-group) — Angel
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed