# Betcha Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betcha-sports

- Industry: Software
- Headquarters: New York, US
- Website: www.betcha.one
- Total disclosed funding: $6M
- Latest round: Seed (Jul 27, 2021)
- Investors on record: 4

## About

Betcha Sports, Inc. offers an innovative Daily Fantasy Sports platform designed to enhance user engagement through game prediction, player selection, and competitive gameplay formats.Founded in 2019 and headquartered in New York, US, Betcha Sports, Inc. operates in the online gaming sector, focusing on Daily Fantasy Sports. The company has successfully raised USD 4.00 mn through various funding rounds, with the most recent being an Add-on, Trade Sale amounting to USD 25.00 mn led by Vivid Seats LLC. On December 13, 2021, Vivid Seats LLC acquired Betcha Sports, Inc. for USD 65.00 mn, which included USD 25.00 mn in equity upfront and additional earnouts of USD 40.00 mn. The founder, Zechariah Lord, has a history of entrepreneurship, although further details on prior ventures are not available.Betcha Sports, Inc. operates Vivid Picks, a Daily Fantasy Sports app that gamifies sports predictions. Users aged 18 and older can engage in various formats such as More/Less and Versus, allowing them to select players and compete in fantasy challenges. The app promotes community interaction, enabling users to connect with friends, earn badges, and track leaderboards while participating in fantasy sports competitions.Vivid Picks generates revenue through its free-to-play Daily Fantasy Sports offerings. The company may implement a transaction structure with in-app purchases for premium features, alongside potential partnerships with sports organizations and advertisers targeting the app's engaged user base. Specific pricing details are not disclosed, but the business model focuses on enhancing user engagement and retention to ensure a steady stream of transactions from fantasy sports activities.Betcha Sports, Inc. aims to expand its product offerings and market presence following its acquisition by Vivid Seats LLC. The recent funding will be directed towards developing new features within the Vivid Picks app and potentially launching additional products that enhance user experience. Plans for geographic expansion are also in place, focusing on increasing availability across various states in the US, ensuring compliance with local regulations, to reach a broader audience by the end of 2023.

## Funding rounds

- Seed, Jul 27, 2021, $4M — Sharp Alpha Advisors
- Seed, Aug 5, 2020, $2M — B-Fore Capital, Muse Capital, Sinai Ventures

## Investors

- B-Fore Capital — Seed
- Muse Capital (https://capitalatlas.ai/funds/muse-capital) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed
- Sharp Alpha Advisors (https://capitalatlas.ai/funds/sharp-alpha-advisors) — Seed