# Betable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/betable

- Industry: Internet
- Headquarters: London, UK
- Website: www.betable.com
- Total disclosed funding: $22M
- Latest round: Series A (Nov 5, 2013)
- Investors on record: 7

## About

Betable Ltd. is a fintech company specializing in payment solutions for the gaming industry, offering advanced technology to optimize transactions and enhance operational efficiency for online and land-based gaming operators.Founded in 2008 and headquartered in London, UK, Betable Ltd. focuses on developing innovative payment platforms for the gaming sector. The company has undergone strategic enhancements to its technology stack to better serve the evolving needs of gaming operators. CEO Warren Jacobs leads the firm, which has raised a total of USD 18.5 mn through three funding deals, the most recent being a Series A round in November 2013, led by Hinge Capital with participation from Founders Fund, Greylock Partners, and SierraMaya360.Betable Group specializes in advanced fintech solutions tailored for the gaming industry, primarily through its flagship offering, the Betable Wallet™. This proprietary payment platform facilitates seamless ‘pay in’ and ‘pay out’ transactions for a diverse customer base, including online casinos and land-based businesses transitioning to online operations. The platform is designed to minimize transaction fees for gaming partners, making it an attractive solution in the competitive gaming market. Betable’s integrated cashier system is modular, allowing clients to plug in various games and verticals, effectively addressing the demand for quality gaming content. The company targets a global market, providing services to clients across North America, Europe, and Asia, ensuring a robust infrastructure to meet the needs of both operators and players.Betable Group generates revenue primarily through its technology and service offerings to gaming operators, including proprietary and third-party white label casino solutions. The revenue model encompasses B2B partnerships where gaming operators subscribe to the platform for access to Betable's integrated payment solutions and gaming content. Clients engage in transactional relationships where they benefit from lower fees associated with Betable's payment method, enhancing their operational efficiency. The platform's subscription-based framework allows clients to utilize Betable’s technology while receiving ongoing support and updates. This structured approach fosters long-term partnerships and ensures a consistent revenue stream for the company, driven by the demand for innovative fintech solutions in the gaming sector.Looking ahead, Betable Ltd. plans to enhance its product lineup by launching new features for the Betable Wallet™ aimed at improving user experience and operational capabilities. The company is exploring expansion into emerging markets in Asia and South America by 2025 to capitalize on the growing demand for digital payment solutions in gaming. The recent Series A funding of USD 18.5 mn will support these initiatives, enabling Betable to invest in product development and marketing strategies to solidify its presence in new geographic regions.

## Funding rounds

- Series A, Nov 5, 2013, $19M — Greylock Partners, Founders Fund, Hinge Capital, SierraMaya360
- Seed, Jul 9, 2012 — Greylock Partners, Founders Fund, True Ventures, Tuesday Capital
- Series A, Jul 22, 2010, $3M — Atomico

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Series A
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed, Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed, Series A
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Hinge Capital (https://capitalatlas.ai/funds/hinge-capital) — Series A
- SierraMaya360 (https://capitalatlas.ai/funds/sierramaya360) — Series A