# BETA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beta

- Industry: Media
- Headquarters: Tokyo, Japan
- Website: www.b-inc.co.jp
- Latest round: Series A (Jun 30, 2026)
- Investors on record: 4

## About

Founded in 2019 and headquartered in Tokyo, Japan, BETA, Inc., d.b.a BETA specializes in video platforms and HR technology that offers solutions for recruitment that include video production, live streaming, data analytics, and hiring support. The company operates Meicari, a career media platform and YouTube channel aimed at students and job seekers. In June 2026, BETA raised an undisclosed amount in series A funding led by Mitsui Sumitomo Insurance Venture Capital, with participation from Mitsubishi UFJ Capital, Aichi Capital and KUSABI, and a venture debt from  Japan Finance Corporation. The round was part of a larger JPY 1.02 billion series A and venture debt funding.

BETA, Inc. primarily focuses on providing B2B services aimed at digital transformation (DX) and human resource development (HRDX). Their core offerings include a platform that supports businesses in streamlining their HR processes and implementing effective digital solutions across various sectors. By facilitating digital transformation, BETA, Inc. enables organizations to enhance operational efficiency and adapt to evolving market demands. The company's services cater to a diverse clientele, including corporate enterprises seeking to modernize their HR functionalities and other business units looking to integrate digital solutions. BETA, Inc. operates in various geographical markets, extending its services beyond Japan to reach international clients who require tailored support in their digital transformation journeys.BETA, Inc. generates revenue through a combination of subscription-based models and partnerships with client organizations. Their transaction structure is designed to provide flexible pricing plans that accommodate varying business sizes and needs. Each client engages with the company to access its suite of services, which may include long-term contracts for ongoing support in HRDX and DX initiatives. These engagements typically involve a detailed service agreement outlining specific deliverables, timelines, and associated costs. While specific pricing details for each service are not disclosed, the company's offerings are structured to maximize value for clients, ensuring that organizations can effectively leverage BETA, Inc.'s expertise to achieve their digital and HR goals.

The company plans to use the June 2026 funding to fortify its business foundation, broaden its organizational structure, and improve its service delivery system.

## Funding rounds

- Series A, Jun 30, 2026 — Mitsui Sumitomo Insurance Venture Capital, Mitsubishi UFJ Capital, KUSABI, Aichi Capital

## Investors

- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- KUSABI (https://capitalatlas.ai/funds/kusabi) — Series A
- Aichi Capital (https://capitalatlas.ai/funds/aichi-capital) — Series A