# Bestcake.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bestcake-com

- Industry: Food
- Headquarters: Shanghai, China
- Website: www.bestcake.com
- Total disclosed funding: $10M
- Latest round: Series E (Nov 2, 2017)
- Investors on record: 6

## About

Bestcake.com is an online bakery specializing in premium artisanal baked goods, including custom cakes and pastries, tailored for consumers and businesses alike.Founded in 2011 by Zifeng Wu, Bestcake.com operates from Shanghai, China, and focuses on high-quality baked products. The company raised CNY 134 million in funding on October 8, 2018, from Maiquer Group Co., Ltd. Bestcake.com has completed 7 deals to date, with its latest funding round representing the total amount raised.Bestcake.com specializes in providing a range of premium baked goods, focusing primarily on artisanal cakes, pastries, and custom dessert options. Their offerings cater to individual consumers and businesses for celebrations, special events, and everyday indulgences, emphasizing high-quality ingredients and creative designs. The company serves a diverse clientele, including private customers and corporate clients, primarily in urban markets across North America and parts of Europe, offering various dietary options such as gluten-free and vegan.In 2019, Bestcake.com reported a revenue of CNY 33,693,271.50 and an EBITDA of CNY 3,404,029.80. Their revenue model includes direct-to-consumer sales via their website and partnerships with local retailers, with pricing strategies accommodating custom orders and bulk sales for businesses.Bestcake.com plans to launch new product lines focused on seasonal and themed desserts by the end of 2023, aiming to tap into emerging markets in Southeast Asia and expand its presence in Europe by 2025. The funding of CNY 134 million will support these initiatives, enhancing product development and marketing efforts to reach new customers.

## Funding rounds

- Series E, Nov 2, 2017 — Talent capital
- Series D, May 2, 2017, $5.3M — SAIF Partners, Tianxing Capital, Everbright Capital
- Series B, Oct 2, 2015, $4.2M — Orient Securities Capital, Everbright Capital
- Series A, Nov 27, 2014 — SAIF Partners
- Angel, Oct 1, 2013, $0.8M — Newsion Venture Capital

## Investors

- Newsion Venture Capital (https://capitalatlas.ai/funds/newsion-venture-capital) — Angel
- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series A, Series D
- Orient Securities Capital — Series B
- Everbright Capital (https://capitalatlas.ai/funds/everbright-capital) — Series B, Series D
- Tianxing Capital (https://capitalatlas.ai/funds/tianxing-capital) — Series D
- Talent capital (https://capitalatlas.ai/funds/talent-capital) — Series E