# Best Innovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/best-innovation

- Industry: Consumer Products
- Headquarters: Asan-si, South Korea
- Website: www.bestinnovation.co.kr/
- Total disclosed funding: $16M
- Latest round: Seed (Jan 15, 2025)
- Investors on record: 7

## About

Based in Chungcheongnam-do, South Korea, founded in 2019, BESTINNOVATION CORP. trading under the name Best Innovation, operates as a beauty and wellness company. In January 2025, BESTINNOVATION CORP. raised KRW 23 billion in seed funding led by Mirae Asset Venture Investment, with participation from Korea Investment Value Asset Management, Midas Asset Management, Murex Partners, Kolon Investment, Muirwoods Ventures, and Ulysses Capital Management.

Best Innovation specializes in the development and production of premium skincare products that prioritize safe and non-controversial ingredients. The company's offerings leverage the efficacy of ingredients like the Jacaranda flower, uniquely utilized in cosmetics within the domestic market. Particularly targeting customers recovering from rigorous dieting, their skincare line aims to provide health-oriented solutions. 

Best Innovation's revenue model focuses on B2B partnerships and direct-to-consumer sales, fostering long-term collaborations with beauty retailers and other businesses in the cosmetics sector.

In January 2025, BESTINNOVATION CORP. raised KRW 23 billion in Seed funding to support its strategic initiatives. The company plans to enter international markets and introduce beauty devices while establishing a global beauty content platform. Additionally, they will refresh their product designs to appeal to the 20-30 age group. The funding will facilitate these expansions and innovations, aligning with their goal of enhancing market presence and product offerings.

## Funding rounds

- Seed, Jan 15, 2025, $16M — Kolon Investment, Mirae Asset Venture Investment, Midas International Asset Management, Korea Investment Value Asset Management, Murex Partners, Muirwoods Ventures, Meridian One Asset Management

## Investors

- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Seed
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Seed
- Midas International Asset Management (https://capitalatlas.ai/funds/midas-international-asset-management) — Seed
- Korea Investment Value Asset Management — Seed
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Seed
- Muirwoods Ventures (https://capitalatlas.ai/funds/muirwoods-ventures) — Seed
- Meridian One Asset Management — Seed