# BentoBox CMS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bentobox-cms

- Industry: Internet
- Headquarters: New York, US
- Website: www.getbento.com
- Total disclosed funding: $22M
- Latest round: Series B (Nov 15, 2018)
- Investors on record: 9

## About

BentoBox CMS, Inc. is a specialized marketing and commerce platform designed specifically for the restaurant industry, offering integrated tools that enhance operational efficiency and enrich customer experiences.Founded in 2013 in New York, US, BentoBox CMS, Inc. provides a comprehensive solution for restaurants to manage their online presence. The company, co-founded by Krystle Mobayeni and Pierre Drescher, has raised a total of USD 28.80 mn through 8 deals, with the most recent funding round being a Series C led by Goldman Sachs Merchant Banking Division in October 2021, marking the total amount raised. The company's valuation stands at USD 160.94 mn.BentoBox serves the restaurant sector with a full suite of marketing and commerce tools, including BentoCore, which powers various modules like Restaurant Websites, Takeout & Delivery, Events Management, and Reservations. These offerings enable restaurants to establish a branded online presence, manage food ordering processes without commissions, and optimize event and guest management while collecting valuable diner data. The platform caters to a wide range of clients, from multi-location restaurants to food trucks, primarily across the United States and Canada.The company generates revenue through a subscription model, charging clients recurring fees for access to its platform. This includes monthly subscriptions and transaction-based fees for specific features such as online ordering and catering services. For instance, restaurants benefit from a commission-free model on food sales generated through the Takeout & Delivery service, while flagship products like digital table management systems and eCommerce capabilities for merchandise enhance revenue by allowing direct sales to consumers without third-party fees.In October 2021, Fiserv, Inc. agreed to acquire BentoBox CMS, Inc. from various investors. This acquisition is set to bolster BentoBox's dining solutions platform, enhance its eCommerce management capabilities, and improve client experience services. The company is expected to focus on expanding its market presence and introducing new products that align with these strategic goals, although specific upcoming product launches and geographic targets have not been disclosed.

## Funding rounds

- Series B, Nov 15, 2018, $16M — Draper Fisher Jurvetson, Bullpen Capital, Haystack, Female Founders Fund
- Series A, Jul 24, 2017, $4.8M — LaunchCapital, Bullpen Capital, Golden Seeds, Armory Square Ventures, Female Founders Fund, RiverPark Advisors, Fresh Source Capital
- Seed, Oct 19, 2015, $1.2M — Armory Square Ventures

## Investors

- Armory Square Ventures (https://capitalatlas.ai/funds/armory-square-ventures) — Seed, Series A
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Series A
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Series A, Series B
- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Series A
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Series A, Series B
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Series A
- Fresh Source Capital (https://capitalatlas.ai/funds/fresh-source-capital) — Series A
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B
- Haystack (https://capitalatlas.ai/funds/haystack) — Series B