# Bento Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bento-labs

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.bentoapp.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 11, 2015)
- Investors on record: 4

## About

Bento Labs operates as a domain name provider, offering premium digital assets tailored for businesses aiming to establish a robust online presence. The company primarily targets entrepreneurs and startups looking to enhance their brand identity.Bento Labs specializes in providing premium domain names to businesses, facilitating their online branding efforts. The company was founded by Carlos Toraya, who has a history of entrepreneurial ventures. Its headquarters is located in San Francisco, US. In March 2015, Bento Labs raised USD 2 million in Seed financing from First Round Capital, GV, Social Capital, and Susa Ventures, bringing the total amount raised to USD 2 million. The company has engaged in one deal to date.BentoApp.com offers a premium domain name for sale, positioned as a valuable digital asset for businesses seeking an online presence. The core product is the domain name itself, marketed primarily to entrepreneurs, startups, and organizations looking to establish or enhance their brand identity online. The domain caters to various applications in the tech and app development sectors, providing a versatile platform for companies aiming to create user-friendly applications or services. The product targets a global market, appealing to a diverse clientele across different industries seeking the strategic advantages of a relevant and memorable domain name.The revenue model for BentoApp.com revolves around the sale of domain names, focusing on transactions facilitated through an interest-free payment plan option. The standard pricing for the domain is set at USD 5,295, with an alternative monthly payment plan of USD 441.25 over 12 months, making ownership accessible to a broader range of customers. Transactions are conducted directly between the company and its clients, ensuring a straightforward process where customers can purchase the domain name instantly or through financing options. This direct-to-consumer model supports various business users, from individual entrepreneurs to established firms, enhancing customer engagement and driving sales through a seamless purchasing experience. The company emphasizes a 30-day satisfaction guarantee, reflecting confidence in the quality of its offerings.Bento Labs plans to leverage the recent Seed financing of USD 2 million raised in March 2015 to enhance its product offerings and expand its market reach. The company is currently developing additional domain-related services aimed at improving customer convenience, with expectations for these services to launch within the next year. Additionally, there are strategic plans to target new geographic regions for expansion, particularly focusing on emerging markets in Asia and Europe over the next 18 months.

## Funding rounds

- Seed, Mar 11, 2015, $2M — First Round Capital, GV, Social Capital, Susa Ventures

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Susa Ventures (https://capitalatlas.ai/funds/susa-ventures) — Seed