# Benny

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/benny-2

- Industry: Financial Services
- Headquarters: Madison, US
- Website: www.heybenny.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Jul 7, 2023)
- Investors on record: 2

## About

Based in Wisconsin, US, and founded in 2021 by Alok Jain, and Andy Kalmon, Rooted Lending Inc., d.b.a. Benny operates as a financial service provider that enables employees to maximize their ESPP (employee stock purchase plan) benefits. In July 2023, Benny raised USD 1.96 million in seed funding. The round was part of a larger USD 2.5 million in seed funding.

Benny offers a financial wellness platform that helps listed company employees democratize their participation in their employee stock purchase plan (ESPP) and leverage their programs to build wealth. The company provides cash to maximize employee participation without reducing their take-home pay by depositing the amount of employees' ESPP deduction into their bank account before their pay date.

## Funding rounds

- Seed, Jul 7, 2023, $2M — Alumni Ventures Group
- Seed, Dec 2, 2021, $0.5M — Matchstick Ventures

## Investors

- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed