# Benable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/benable

- Industry: Software
- Headquarters: US
- Website: www.benable.com
- Total disclosed funding: $11M
- Latest round: Seed (Oct 10, 2025)
- Investors on record: 3

## About

Based in the US, Benable is a technology platform that empowers users to curate and share product recommendations, creating a unique marketplace for endorsements.Benable operates a platform that allows users to recommend products and earn commissions on sales generated through their endorsements. The company was founded as an independent entity, with no known subsidiaries or parent organizations. Specific headquarters location details are not available. Benable recently raised USD 11 mn in Seed funding on October 10, 2025, led by Footwork, with participation from PJC and Third Prime Capital, totaling USD 11 mn raised thus far.Benable operates a platform designed for users to curate and share lists of recommended products, facilitating a unique marketplace for endorsements. The core service allows over 500,000 users to create shareable lists featuring their favorite items from an extensive selection of more than 35,000 brands. This direct-to-consumer model empowers users to earn passive income through commissions when their shared recommendations lead to sales, with no barriers such as follower requirements or application processes. The platform serves a diverse clientele, including individual creators, influencers, and general consumers, who are looking for a straightforward way to monetize their recommendations without traditional gatekeeping often found in influencer marketing. Benable’s services are accessible in multiple geographical markets, targeting regions with a strong e-commerce presence and a high level of social media engagement.Benable generates revenue through a commission-based structure where users earn income based on sales attributed to their product recommendations. This model aligns incentives between the platform and its users, as creators receive a share of the revenue generated from purchases made through their curated lists. The transactions are primarily characterized as direct-to-consumer, where end users interact with the platform to browse recommendations and make purchases. While specific pricing plans for services are not disclosed, the overarching revenue model relies on the commission earned from each sale made through the platform. This operational framework fosters a symbiotic relationship between Benable and its user base, enabling creators to maximize their earning potential while offering a diverse array of products from numerous brands.In October 2025, Benable raised USD 11 mn in Seed funding, which will be utilized to develop new products and expand into additional markets. The company is focusing on enhancing its platform features to improve user engagement and streamline the product recommendation process. Plans for geographic expansion are underway, targeting regions with significant e-commerce growth potential. Specific timelines for new product launches and market entries have not been detailed, but the recent funding aims to bolster these initiatives.

## Funding rounds

- Seed, Oct 10, 2025, $11M — PJC, Third Prime Capital, Footwork

## Investors

- PJC (https://capitalatlas.ai/funds/pjc) — Seed
- Third Prime Capital (https://capitalatlas.ai/funds/third-prime-capital) — Seed
- Footwork (https://capitalatlas.ai/funds/footwork) — Seed