# BemDireto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bemdireto

- Industry: Internet
- Headquarters: Rio de Janeiro, Brazil
- Website: www.bemdireto.com.br
- Total disclosed funding: $1.4M
- Latest round: Series A (Feb 10, 2012)
- Investors on record: 1

## About

BemDireto is a real estate company that connects clients with prime residential properties in Rio de Janeiro, focusing on newly launched and ready-to-occupy options in desirable neighborhoods.Founded in 2010 and headquartered in Rio de Janeiro, Brazil, BemDireto specializes in real estate services. The company has successfully completed 2 deals, with a notable Series A funding round of BRL 2.5 mn raised in November 2013 from Confrapar, marking a significant step in its growth trajectory.BemDireto specializes in connecting clients with prime real estate opportunities throughout Rio de Janeiro, focusing on properties that are either newly launched, in the pre-launch stage, or ready for immediate occupancy. The company’s core offerings include a diverse range of residential options such as apartments, gardens, and penthouses that cater to various customer preferences, featuring configurations from 1 to 5 bedrooms and sizes ranging from 34 m² to over 542 m². The properties often feature high-end amenities, luxurious designs by renowned architects, and strategic locations within desirable neighborhoods like Barra da Tijuca, Ipanema, Botafogo, and Leblon. The target clientele encompasses both individual homebuyers seeking personal residences and investors looking for profitable real estate ventures, primarily within Brazil’s vibrant metropolitan market.Revenue generation for BemDireto occurs through direct transactions with clients seeking residential properties. The transaction structure is characterized by direct-to-consumer sales, where buyers engage with the company to purchase or lease properties. Each real estate transaction is facilitated through a straightforward process involving detailed consultations to match clients with suitable options based on their preferences and budgets. The company employs competitive pricing strategies to attract a diverse clientele, reflecting the varying levels of property luxury and size. Notably, properties such as the "Green Park Barra" and "Wave By Yoo," which emphasize upscale living and bespoke designs, underscore the premium pricing associated with their flagship offerings. The company’s transparent and personalized service approach aims to enhance client trust and satisfaction throughout the buying or leasing process.Looking ahead, BemDireto plans to expand its portfolio of properties by introducing new residential offerings designed for the luxury market, with anticipated launches by the end of 2014. The company is exploring opportunities to expand its reach beyond Rio de Janeiro, targeting other major Brazilian cities by 2015. The recent Series A funding of BRL 2.5 mn will support these initiatives, enabling the company to enhance its marketing efforts and improve its service infrastructure.

## Funding rounds

- Series A, Feb 10, 2012, $1.4M — Confrapar

## Investors

- Confrapar (https://capitalatlas.ai/funds/confrapar) — Series A